How to Cheaply and Powerfully Reposition Yourself On the Web

Written by Bruce Carlson

Continued from page 1

If you want to have one of those chatty kinds of blogs, then by all means have one. But make it separate from your marketing blog.

Of course you CAN still talk about your personal life in your marketing blog, and you should sometimes! But don't make your life and troublesrepparttar focus.

And post a lot. At least three times a week.

You need to build content, after all. The search engines will find you fairly quickly if you have a lot of good content.

The Expert Article

Write an article a week, if possible. More if you have time! Submit it torepparttar 144857 article directories and article lists right away.

Every time you put an article "out there", you'll see returns inrepparttar 144858 way of fresh traffic. Plus you'll build credibility. More and more people will become familiar with your name. And other publishers will start to post your articles on their websites, in their ezines, and on their blogs.

Write articles to inform, not to sell. Web-savvy readers don't give an ad disguised as an article much of a look anymore.

Keep your articles between 800 and 1400 words. Anything shorter is too little and anything longer will lose readers.

The White Paper or Specialized Report

Most of us know by now that we need to capturerepparttar 144859 contact info of people who don't buy from us onrepparttar 144860 first shot. The one-shot Big Cahuna sales letter can get you some sales, sure, butrepparttar 144861 real money is inrepparttar 144862 follow-up.

What do we offer people in exchange for their contact info? Well, we need a great fr*eebie.

A great fre*ebie is one that carries value AND positions you as an expert.

Somebody else's ebook that you have reseller rights to doesn't really fitrepparttar 144863 bill.

The most killer fre*ebie I know of is what some marketers call an "info widget." This is an authentic lead-generation document, not some thinly disguised sales letter (although sales letters disguised as "fr*ee reports" can work too, especially offline).

The White Paper or Specialized Report is great for this, because it shows that you're not just a run-of-the-mill Web marketer, but a real, bonafide authority in your field. It carries mega-power for positioning.

The name "White Paper" is usually used by companies with a technical orientation. So if you're not in a technically-oriented market, you might be better served byrepparttar 144864 name "Specialized Report." Or you may be able to come up with another name that works well.

The Customer Newsletter

You don't necessarily need to publish an ezine "proper", but you do need to have a customer newsletter to keep in touch with past and current customers.

The real key to a successful customer newsletter is having fun with it. Go out of your way to come up with different, even goofy things to keep your customers informed of what's going on with your business.

And give them some solid info each issue. Offer them tips and advice. And occasional bonuses!

Don't let your newsletter in their inbox be a big surprise either. Keep in touch with them often enough that they aren't shocked to hear from you. Nothing worse than a customer that scratches his or her head wondering whorepparttar 144865 heck this newsletter is from.

More than anything, though, your customer newsletter contributes to your positioning as an expert. To your status as an authority within your niche.

In Closing...

Remember that this is onlyrepparttar 144866 beginning!

Once you've repositioned yourself effectively, you'll be able to set up hugely profitable ventures, such as consulting services and coaching programs. You'll be able to hold teleseminars with expert contributors, sell information packages...

The sky'srepparttar 144867 limit...

But first you need to get out ofrepparttar 144868 commodity business and intorepparttar 144869 information business.

Good luck!

Bruce Carlson is a freelance copywriter and marketing consultant living in Finland. Subscribe to his Dynamic Copywriter newsletter at and see how easily you can improve your online copywriting and direct marketing skills.

Creating a solid, diversified investment-Simpler! Safer!

Written by jinsong

Continued from page 1

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