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3) Give them information
If they are not yet sold on your product or service, then they are going to be looking for more detailed information when they arrive at your landing page. Give it to them. You have to convince them that you have
perfect product or service to solve their problem. If they run out of information before they make a commitment to buy, then you have lost them. Nobody will spend money until they are convinced that your product or service is right choice for them. So prove it.
4) Tell reader what you want them to do
Use calls-to-action. If you want them to buy your product, than tell them often how to do it ("Click here to buy"). If you want them to call you, post number up with instructions ("Call us now at 1-877-717-3667"). Repeat it throughout text, then again in big and bold at end.
5) Use graphics
Use pictures to sell your product or service. Pictures of product or pictures of satisfied customers sell. Use them - and use them often.
6) Run tests
Set up two landing pages to see which one converts better. Set up two identical ads and send one to each landing page, then compare conversion rates for each page. Figure out why one converts better and try to improve other one. Then, run more tests until you are completely satisfied with results.
Set up your landing pages so that your potential customers arrive for a safe landing. If all goes well, they will step out of plane with their credit cards already in hand - and their money almost in your pocket.
Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.
