Continued from page 1
If you always make
best interests of your subscribers your first priority they will come to realize that. Remember, if you want a responsive list you have to provide solutions to their problems. The only way you will ever succeed is to help them succeed.
Don't Bombard Them!
How many ezines or lists have you subscribed to where you receive multiple emails everyday? How long does it take you to click on "unsubscribe" link? No one wants to feel that s/he's being hounded.
Most people understand that we all have to earn money and they will be receptive to occasional extra mailing. However, if you abuse that understanding you'll find size of your list decreasing rapidly.
Sure, if there's something exciting that you feel will really benefit your readers, by all means let them know about it. But . . . we all know this doesn't happen every day. The more "exciting" announcements you send, less your subs will respond. Finally, horror of horrors . . . they'll just stop paying any attention to your emails at all.
Finally, Follow "Golden Rule" . . .
Treat your subscribers same way you want to be treated. Respect their time and intelligence. Let them know you're there to help them and, when they ask for that help, always go extra mile to provide it. The Internet may be a gigantic network but in many respects it's a small, interwoven community. If we help one another, we all succeed.
"You will get everything in life that you want if you just help enough other people get what they want." - Zig Ziglar
Linda Offenheiser is the owner of Stress-Free Copy, a copywriting and editing service designed for small home businesses. You'll find the write words at the right prices. She also publishes a weekly free ezine, All the Write Stuff!, that's informative, friendly and fun! You can visit her at http://www.stress-freecopy.com or subscribe at http://www.stress-freecopy.com/subscribe.htm
