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That's not necessarily true.
I'll bet some of your very best customers haven't given you one referral.
Because they're busy and have a thousand other things on their mind...just like you.
If you rely on just your relationships to get you referrals you'll be disappointed.
The key to getting a consistent stream of referrals is to build referral process into transaction!
That's right, you need to build your referral system INTO TRANSACTION.
Here's a Great Example of a "Transaction-Based" Referral System _______________________________________________________
The other day I received a promotional letter from TXU Energy (a Texas Energy Company).
In promotional letter they included a leaflet that offered $40 to anyone who referred a friend and became a customer.
Would you like to see it?
Here's front side:
And here's back side:
They also send this leaflet along with their billing statements. When someone comes out to your house to do maintenance work or respond to a call they leave behind this leaflet.
You see, when a "transaction" happens, they ask for a referral.
There's no face-to-face asking.
They don't wait until it's "right time."
It happens every time there's a transaction.
Because of this, TXU gets a steady stream of referrals. In fact, they can predict with some accuracy that if they give out X amount of leaflets, they'll get back in X amount of referrals.
The results are...
Applying this Referral Strategy to Your Business ________________________________________
Ask yourself how you can apply this referral strategy to your business.
It doesn't matter if you're a consultant, dry cleaner, auto dealership, or even a large energy company...you can use this referral strategy.
And there's so many variations and applications of this simple referral technique that ANY business can do it. Even yours!
David Frey is the author of the Small Business Marketing Bible (www.TheMarketingBible.com) and the Senior Editor of the Small Business Marketing Best Practices Newsletter. To get your lifetime free subscription visit http://www.MarketingBestPractices.com