WEBSITE PLANNING

Before starting to build your website you should first develop a plan in line with your online objectives, target audience and resources. You can write your plan thoroughly as a storyboard. A storyboard is something similar to a flowchart of all website components you deem necessary. Once you have a clear picture of what you are going to build, sit with your developers and create a technical scope of project. This is absolutely necessary! In most of cases your entrepreneurial vision will differ drastically with way a programmer look into your requirement.

While working on your scope or even after publishing your website bear in mind following crucial aspects of effective websites:

Page loading time In euphoria of having a great slick website, often, we use images that make pages too heavy. A page which takes just one second to load with T1 speed will need full 55 seconds to load with a 28.8 modem. Web surfers are impatient bunch of click-happy people; they don’t like to wait too long! Make sure you optimize each and every page of your website before launching site! Otherwise, you will loose a large portion of your would-be visitors for nothing!

- Look at your pages from a visitor’s prospective. - Eliminate all images that are not so important to deliver your messages. Optimize remaining images with available tools. - FLASH images are may be cool, don’t use them just because they are cool. Use them wisely. Host your website in a server with a good bandwidth.

Navigation Your website’s links should be well-defined, persistent, and easily visible. If site is large with many pages, you must have a site map page. Remember that not all visitors will land to your homepage, in order to keep them browsing through your site make navigation from your main landing pages as easy as possible. Try giving them compelling reasons to do so by using catchy links. Also, make sure that all your links work correctly and take a visitor to right place.

Webpage consistency All your web pages should have one consistent look. This will give your website a professional appearance, and visitors while browsing through your site will always know that they are still on your website.

Content is king If you want your visitors to return back to your site, regularly add fresh, relevant and quality content to your website. Internet users are information hungry people, feed them with fresh information on a regular basis and you will have good number of loyal visitors to your website.

If you already have a website make sure you optimize your website from user’s point of view. According to Gartner, a market research company, even a minor investment in improving usability of a company website will yield an annual return of 10 to 20 per cent. It increases brand awareness, leads to higher user adoption rates and possibly more transactions per user. Average order size starts to rise and site generates more return visits from customers.

RESOURCES

Website Performance Tool and Web Page Speed Analysis: http://www.websiteoptimization.com/services/analyze

Check your web pages for bad links: http://www.siteowner.com/badlinks.cfm

Webmaster resources: http://bignosebird.com

Undoubtedly, because of its outrageous features that allows you with quality printing outputs with a cost saving value, this modern digital printing opens a great opportunity to businesses who has a lower budget reserves. Having a four color printing works gives you high quality photo-like images.

For all we know high quality four color offset printing is expensive and can take many days to produce. In sharp comparison, digital printing means you can now afford color for all your communication needs. Its ability to produce short run color also means that you can now customized your printed materials to reach niche markets and target specific audiences.

With this full color digital printing, you can now afford to use color for all your promotional needs, because this application eliminates films, plates and expensive proofs needed for offset printing.

Now if your business is in a small or medium scale and you wanted to have a competitive printing material for your communication needs, take your worries free. Digital printing offers a fair deal to everyone!