How to Build Spam-Free Email Campaigns

Written by Bill Platt

Continued from page 1

Ezine advertising is a great method of building business, but this too is very risky depending on your type of business. Knowing where to place your ads is alwaysrepparttar greatest challenge. Some ezines are great and some are dogs. Some are expensive and some are inexpensive. Determiningrepparttar 109629 strength of your ad copy is tantamount to your success before spending a single dime on advertising in ezines.

There are ezines offering free ads, but they are not worth much to your advertising bottom line. Most of these ezines don't have a solid buyers base to them at all. Rather, they are mostly comprised of sellers who were searching forrepparttar 109630 freebie advertisements. Justrepparttar 109631 same, you can use these to test your ads before taking your money torepparttar 109632 paid ezines. This is just one of hundreds of ways to test your ads before purchasing expensive ad space.

Other ways to test your ads is to place them in classified ad websites, in safe-lists, in general advertising or niche mailing lists. You could run them in low-cost ezines. You can also set them up as independent doorway pages which are submitted to search engines.

There are also FFA pages that can be used for testing, but I generally recommend against FFA pages becauserepparttar 109633 return is so very, vary low byrepparttar 109634 nature of how FFA pages are operated and used. In my mind, FFA pages simply are not worthrepparttar 109635 time or money that you invest in them.

Sites like permit you to place your ads in their directory and then send your message to people who will place their advertisements through your replicated SubmitAds website. If you were adventurous, SubmitAds actually sports a nice pay program to enable you to send email to everyone in their network atrepparttar 109636 intervals you decide. You may even earn a few additional dollars by participating in their program.

No matter what approach you take to place and test your advertising and ad copy, you should be running some type of tracking to determinerepparttar 109637 effectiveness of your advertising in circulation. Without some method of tracking being employed, your test results are based only upon guess work. Inrepparttar 109638 real world of business, guess work just does not cut it. You need to know precisely what is working for you and what is not working for you.

There is no better way to determine what works and what does not than to employ some type of ad tracking software. There are a few companies employing such services, each with their own advantages and disadvantages, and each with very different pricing structures.

Shop around and see which ad tracking software is best for you and then use it to make a realistic determination as to what is working and what is not. Test your ads and your advertising mediums and trackrepparttar 109639 results produced by each. And whenrepparttar 109640 day is done, move forward with what has proven successful and then discardrepparttar 109641 rest.

Bill Platt is co-owner of By providing their users the ability to measure and track results connected to a specific ad or advertising media, PathTrax is helping small businesses expand the profits in their bottom line. PathTrax delivers flexible tracking URL's to track Who, Where, When, How Many? All for only pennies per day.,14

"Explosive Success Via Email!"

Written by A. T. Rendon

Continued from page 1

For a FREE List ofrepparttar Top 50 Action Words, send an email to:

3. Do NOT OVER Capitalize.

Some Capitalized letters are essential but too many can convey repparttar 109628 sense of shouting and no one likes to be shouted at.

Worse still, your message can take on a cluttered or amateurish look if you use all capital letters.

4. Do NOT use too many Exclamation points!

Same problem can arise here as withrepparttar 109629 use of too many capital letters. Do not risk having that a cluttered and amateurish look to draw attention to your message.

Your message itself should dorepparttar 109630 work of attraction.

5. Personalize When Possible.

If you have an email program that allows you to PERSONALIZE your email messages, make use of it by makingrepparttar 109631 'Subject' message a personal one forrepparttar 109632 reader. I make use ofrepparttar 109633 FREE Aureate Group Mailing Software which has that feature built in and allows me to 'Personalize" all email that I send to my various lists.

To download your own FREE copy of this Email Program visit at:

6. Keep it 6 to 8 words maximum.

A short Subject Title Line is better because if you make it too long, many ofrepparttar 109634 email programs in use will actually cut off your 'Subject' message and make it either unreadable or atrepparttar 109635 least, unappealing.

Make liberal use of these few tips and you will see a definite and 'Explosive Increase inrepparttar 109636 Success of your Email Campaigns'.

A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.7 MILLION FREE Ad Sites!" Visit us at:

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