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Ezine advertising is a great method of building business, but this too is very risky depending on your type of business. Knowing where to place your ads is always greatest challenge. Some ezines are great and some are dogs. Some are expensive and some are inexpensive. Determining strength of your ad copy is tantamount to your success before spending a single dime on advertising in ezines.
There are ezines offering free ads, but they are not worth much to your advertising bottom line. Most of these ezines don't have a solid buyers base to them at all. Rather, they are mostly comprised of sellers who were searching for freebie advertisements. Just same, you can use these to test your ads before taking your money to paid ezines. This is just one of hundreds of ways to test your ads before purchasing expensive ad space.
Other ways to test your ads is to place them in classified ad websites, in safe-lists, in general advertising or niche mailing lists. You could run them in low-cost ezines. You can also set them up as independent doorway pages which are submitted to search engines.
There are also FFA pages that can be used for testing, but I generally recommend against FFA pages because return is so very, vary low by nature of how FFA pages are operated and used. In my mind, FFA pages simply are not worth time or money that you invest in them.
Sites like http://SubmitAds.net permit you to place your ads in their directory and then send your message to people who will place their advertisements through your replicated SubmitAds website. If you were adventurous, SubmitAds actually sports a nice pay program to enable you to send email to everyone in their network at intervals you decide. You may even earn a few additional dollars by participating in their program.
No matter what approach you take to place and test your advertising and ad copy, you should be running some type of tracking to determine effectiveness of your advertising in circulation. Without some method of tracking being employed, your test results are based only upon guess work. In real world of business, guess work just does not cut it. You need to know precisely what is working for you and what is not working for you.
There is no better way to determine what works and what does not than to employ some type of ad tracking software. There are a few companies employing such services, each with their own advantages and disadvantages, and each with very different pricing structures.
Shop around and see which ad tracking software is best for you and then use it to make a realistic determination as to what is working and what is not. Test your ads and your advertising mediums and track results produced by each. And when day is done, move forward with what has proven successful and then discard rest.
Bill Platt is co-owner of PathTrax.com. By providing their users the ability to measure and track results connected to a specific ad or advertising media, PathTrax is helping small businesses expand the profits in their bottom line. PathTrax delivers flexible tracking URL's to track Who, Where, When, How Many? All for only pennies per day. http://PathTrax.com/x.pl/BP121,14