Discovering Value Hidden in Your Data. Effective customer experience management solutions must capture, store and replay all live interactions between customer and your contact center. Capturing this live information and embedding it within your customer database gives you opportunity to share information collected in contact center with other parts of your business. If you fail to do this you are missing out on a big opportunity to make every profitable customer feel that you care about them personally and help establish a new business relationship with them.

Finding Right Software. What difficulties are in selection of right software for your small business call center? The biggest one is chaos. Obtaining a complete understanding of a company's customer requires ability to store and manage a myriad of different information from a variety of sources. In addition your demands to kept data level can be varied from day to day. Yesterday you were satisfied if your customer database stored their names, phone numbers, addresses, birthdays. Today's demand is to keep customers' emails, webs, credit cards. Tomorrow you maybe wish to store in database data about customers' cars, their favorite colors or birthday of their grandmothers. But as a rule similar contact management software have only strictly fixed (structured) numbers of fields in their databases. If your selected computer application is too small and simple it will not be enough for you. Or these data fields will not be used completely if an application is too big and complicated (and expensive!).

iReferent - Aim to End Result. iReferent is an contact solution for small and home business that decide foregoing problems. It provides a strong feature set that stands up well against other similar programs on market. However, iReferent's real achievement is its unique database structure: at any time you can input into database any (!) number of description fields, from name of your customers to their car marks. But for all that you might fill only those specific fields in every record, which are really necessary. Also this contact manager gives you opportunity to keep detail phone call history.

Want to know more? Visit our web site at http://www.sitex.com.ua/en/products/iReferent or contact me via e-mail to sergkruts@yahoo.com. You can also download your personal Call Center from here http://sitex.com.ua/download/CallCenter_e.zip (file size is 981 Kb, 30 days free trial) and estimate it yourself.

Tracking Shipments - For freight and transportation companies, this system to provides your customers with information about delivery of goods - online and viewable 24/7.

Online Purchase Department - The major companies are all doing it - consolidating their purchasing departments via an online system to simplify steps. Soliciting bids, compare prices, complete purchase procedure – and save lots of time and money.

Paperless Forms - Get clients to sign up online and have information transfer directly into a database on web server. Paperless form transactions are a proven way to save time and money. The server can be synchronized to download to an office computer/server and/or other offices.

Product Display System - Need to keep your online products updated? This solution applies to real estate, vehicles, manufactured items, catalogues, and many other businesses. You can add- edit- delete from your office computer, 24/7 while saving money.

Inventory Control - Online inventory control systems allow your staff to easily update inventory without hiring programmers and IT people. This system allows all branches, sales people, and valuable clients ability to query system.

Group/Management Confidential Scheduler - Provides organization with private communication links to easily inform selected members about scheduled events. The ultimate management tool to organize certain members or certain branches. Private communication is necessary for multiple reasons - this system gives you that feature through a secure entrance on Internet.