How to Build A Steady Stream of Customers--Step One

Written by Al Hanzal


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Profiling Exercise

You have heard about racial profiling, criminal profiling, and terrorist profiling. I want you to have some fun and create a customer profile for your business. If you were an FBI agent, how would you profilerepparttar typical customer that fits your business? Here are some ofrepparttar 120209 characteristics you must include in your profile:

Demographics •Age, sex, location, homeowner, etc Buying habits •How many are there •Where do they shop •How do they shop •When do they shop Buying motivations •What problem do they want solved •What benefits do they want from you •What features are they looking from your product •What do they like and dislike about your industry •What special circumstances must be present for them to buy from you •What guarantee do they need from you Follow up services •What do they want from you afterrepparttar 120210 sale •What do they expect fromrepparttar 120211 relationship to remain loyalty to your business

To help obtainrepparttar 120212 answers to these questions, think about your last ten customers, or ten of your best customers. If you want to add real depth to your answers, call up five of your best customers and ask themrepparttar 120213 question directly. Tell them you are trying to improve your business and you need their help. Give them some small token of your appreciation for helping you with this task. Let them help shape your business! They will be honored that you asked for their help.

If you have other employees or sales persons in your business, ask them to completerepparttar 120214 same exercise and put together a profile of your typical customer. There are level and levels of details to these profiling questions. That is why you periodically need to come back torepparttar 120215 same questions and add more details.

Conclusion

To move your business forward, you must have a through knowledge of your buying customers. Completingrepparttar 120216 profiling exercise of your best typical customer is a fun and easy way to establish a solid foundation forrepparttar 120217 next stage of your business. For a longer, free report on targeting your customers, send an email to al@hanzal.com withrepparttar 120218 subject “Free Report on Targeting Your Customers.” Copyright Al Hanzal, 2004. All Rights Reserved



Al Hanzal helps small business owners build their business by helping them get more customers to their business.


10 Killer Ways To Multiply Your Sales

Written by Carew Davis


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7. When you ship out or deliver your product, include a coupon for other related products you sell inrepparttar package. This will attract them to buy more products from you.

8. Send your customers a catalog of add-on products forrepparttar 120208 original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buyrepparttar 120209 extra add-ons.

9. Sell gift certificates for your products. You'll make sales fromrepparttar 120210 purchase ofrepparttar 120211 gift certificate, whenrepparttar 120212 recipient cashes it in. They could also buy other items from your web site.

10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.

Net Newbie


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