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This way your "naked" affiliate link is not exposed in your actual email messages and ezine ads, but, once people get redirected to true affiliate link.
One possible drawback of this method is that some affiliate programs, like clickbank for example, expose affiliate link along with your ID in browser address bar.
So if viewer is eagle-eyed he will notice that hes been redirected through and affiliate link.
A safer method to hide your affiliate links is using a zero-frame or "invisible" frame that masks affiliate link by making it appear you are sending people to a page on your website. In reality, you are actually sending them to your affiliate link.
This technique is also used by many domain redirection service sites.
Unfortunately is user views source of page. He know whats that youve loaded an affiliate link.
Even though there isn't a 100% perfect solution to this problem, if you want to get paid more often through your affiliate links, make sure it's not obvious you're referring people to an affiliate link.
If they can't see that its a affiliate link, lower possibility of you getting stiffed of your commission.
About The Author Satyajeet Hattangadi is the Owner of Novasoft Inc ( http://www.novasoft-inc.com/hop.asp?pid=4), makers of Covert Affiliate, a tool that gets you affiliate commissions from even those folk who dont click your affiliate link.