How to Benefit From E-zine Articles

Written by Diane M. Hess

Continued from page 1

When writing your articles, be specific and narrow your focus, using only relevant facts. It also makes sense to write a "topic sentence." (Remember your English instructor? He was always hound-dogging you to do this?) If you get a good topic sentence you will be able to test every paragraph and sentence against it.

If you arerepparttar reader why not file good articles and share them with others? Create a folder on your hard drive to save your articles. Indexrepparttar 150337 articles with titles and keywords. When you sendrepparttar 150338 article to another be sure to use it in its entirety and listrepparttar 150339 publication you gotrepparttar 150340 article from and of course always includerepparttar 150341 author's name.

Diane Hess developer of Hess Copywriting a subsidiary of Hess Business Professionals & Associates. Her goal is to provide entrepreneurs and small business owners with resourceful tools to assist them in growing their business (including words that sell). Read more about the services her company provides at Sign up for a FREE monthly newsletter while you’re there.

Killer Copy: Words That Are Like Magnets to Money

Written by David Garfinkel

Continued from page 1

Despite its stunningly bold claims,repparttar ad comes across as very believable and has generated a record-breaking parade of new clients.

3. Ask for action. The investigator's sales letter to divorce lawyers, beginning "Why almost every financial statement in family court may not discloserepparttar 150266 full net worth ofrepparttar 150267 opposing spouse," ends this way:

"I would like to meet with you at no charge to show you how I can be of service to you and your clients in future family law cases.

"Please call me at your convenience so we can set up a meeting to discuss further how I can assist your clients recover their fair share of assets. Call me directly at xxx - xxx-xxxx."

Killer copy always asks for action inrepparttar 150268 most powerful way possible. Notice howrepparttar 150269 above words spell out exactly what to do, and even make a big promise - thatrepparttar 150270 lawyer readingrepparttar 150271 letter will recover more money in court for their clients (and, therefore, get more money themselves).

As you can see, a few words of killer copy can lead to massive amounts of money. In fact, many people say writing killer copy isrepparttar 150272 single most valuable money-making skill inrepparttar 150273 world.

And recently, writing copy was named as one ofrepparttar 150274 top 10 emerging professions forrepparttar 150275 new century.

It doesn't surprise me. Inrepparttar 150276 age ofrepparttar 150277 Internet,repparttar 150278 old style of advertising copy -- saying something clever, and hoping people remember - just doesn't cut it anymore.

Besides, these days, with business-to-business advertising growing so fast,repparttar 150279 traditional advertising industry is feeling a lot of pressure for ads that really produce results. Why? Because, old-style advertising that entertains, but does not sell, is not cost-effective enough for many companies in today's hyper-competitive market.

Recently I heard from my former accountant. (A few years ago, he left accounting to start a new business.)

He asked me if I wouldn't mind sharing some ideas on how he could write killer copy for his own business.

I said sure. And now he's on his way to doingrepparttar 150280 same thing that I do, for himself.

Funny thing aboutrepparttar 150281 conversation we hadrepparttar 150282 other day. Unlikerepparttar 150283 conversation we had back in 1995, he didn't kid me about drinking scotch, or anything else. Maybe he finally realized that when it comes to increasing your income, killer copy is serious business.

- - - -

© 2000 David Garfinkel. All rights reserved. David Garfinkel is widely recognized by many "marketing gurus" as their secret weapon. That is, he is known as "The World's Greatest Copywriting Coach"; because, he can, like no other, teach you how to turn words into cash. David is alsorepparttar 150284 author and narrator of Killer Copy Tactics,repparttar 150285 Web's first and only totally interactive audio/visual learning system for writing killer sales copy. You can learn more about this course at:


    <Back to Page 1 © 2005
Terms of Use