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This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all products or services to be closely related. For example: if you're selling a computer you could add in software, hardware, computer furniture, etc.
There are many ways to go about choosing right products or services to bundle into one package. You could survey your customers and see what products or services they would like you to offer in future. Spy on your competition and see what products and services they're offering or not offering. If you would like to, bundle unrelated products or services together, ask your customers which ones would be of interest to them.
Bundling can also increase your target markets which in return would give you a larger audience to sell your products and services. For example: if you're selling a baseball magazine you could add a free baseball when someone buys a subscription. You're now targeting people who want baseball magazine and those that want to play baseball out in yard. Some people buy a package deal just to get one of products.
There are many sources where you can find products and services to create a package deal. You can buy them from wholesalers or drop shippers. You can buy reproduction/resell rights to other people's products. Team-up with your competition to create a package deal. You could joint venture or cross promotion deal with other businesses. You could also create your own products and services. Be creative!
You can find lots of great products at SureFireWealth.com and even sign up for free from this URL for a sample of what you can get access to.
Best of success to you!
Jeremy Gislason is the webmaster of SureFireWealth.com and several other sites. You can find lots of great ebooks and software at: http://www.SureFireWealth.com