How to Analyze Your Web Site Traffic (Part 3)

Written by Herman Drost


Continued from page 1

It presents data, detailed and in-depth, in an organized and concise tabular format with full-color graphs.

This Log Analyzer is priced at $495 and is licensed for a single web server hosting content with a maximum of 50 domains.

Here's a sample ofrepparttar web usage statistics: http://download.netiq.com/Library/SampleReports/ WAS_LA_Complete/complete.HTM

Conclusion: Web traffic statistics provide very valuable information about your web site. You can make better marketing decisions through them telling you:

Which Web pages are most popular and which are least used. Who is visiting your Web site. Which Web browsers to optimize your Web pages for. Which Web search engines are most useful to you, and which arerepparttar 134421 least useful. Where errors or bad links may be occurring in your Web pages.

By analyzing your web traffic, you can determine what marketing strategies are successful. You can then change them as necessary, to boostrepparttar 134422 sales or services from your site.

Herman Drost is a Certified Web Site Designer (CIW), owner and author of iSiteBuild.com Affordable Hosting, Site Design and Promotion Packages http://www.isitebuild.com

Subscribe to his “Marketing Tips” newsletter for more original articles. mailto:subscribe@isitebuild.com. Read more of his in-depth articles at: www.isitebuild.com/articles


How to Analyze Your Web Site Traffic (Part 2)

Written by Herman Drost


Continued from page 1

nas-112-52.slc.navinet.net - - [29/Jan/2000:17:17:12 -0500] "GET page.html HTTP/1.1" 200 23443 "http://www.mydomain.com/page.html" "Mozilla/4.0 (compatible; MSIE 5.01; Windows 98)"

Referer Log The referrer log contains referral information -repparttar source that referredrepparttar 134420 visitor to your site. Ifrepparttar 134421 referrer was a search engine, you will also findrepparttar 134422 keywords that were entered to find your site - very useful information. Here are some example records. The record below shows thatrepparttar 134423 visitor followed a link from somedomain.com torepparttar 134424 index page ofrepparttar 134425 site.

http://www.somedomain.com/page.html -> /

This record shows thatrepparttar 134426 visitor came to my site from a search engine link. Noticerepparttar 134427 keyword data is included inrepparttar 134428 record.

http://search.yahoo.com/bin/search?p=design+tips -> /

Agent Log This log provides information on which browser and operating system was used to access your site.

Mozilla/4.0 (compatible;MSIE 5.01; Windows 98)

Error Log The error log obviously provides a record of errors generated byrepparttar 134429 server and sent back torepparttar 134430 client. The record below showsrepparttar 134431 type of server, date and time ofrepparttar 134432 error, client identification, explanation ofrepparttar 134433 error code generated byrepparttar 134434 server, andrepparttar 134435 path torepparttar 134436 file that causedrepparttar 134437 error.

apache: [Sun Jan 30 10:09:57 2000][error] [client 195.238.2.162] File does not exist:/u/web/mydomain/favicon.ico

As you can see, log files contain a wealth of information about how your visitors are using your site. Now we will talk about how you getrepparttar 134438 relevant data extracted fromrepparttar 134439 log files and compiled into a useable format.

In Part 3 of this article series, we'll discuss Web Traffic Analysis Software.

Herman Drost is a Certified Web Site Designer (CIW), owner and author of iSiteBuild.com Affordable Hosting, Site Design and Promotion Packages http://www.isitebuild.com

Subscribe to his “Marketing Tips” newsletter for more original articles. mailto:subscribe@isitebuild.com. Read more of his in-depth articles at: www.isitebuild.com/articles


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