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When you divide number of visitors by number of page views, this can give an excellent indication of whether traffic is transient or is staying on your site. If average is one page or under, you can be pretty sure that there is something on your pages that is scaring people off. Perhaps load time is too slow or your opening statement is inappropriate. Remember that due to bandwidth considerations, those first few elements that display as your page is loading may be deciding factor as to whether a visitor waits around for entire page to load.
Studying your web site traffic can take up a fair amount of time, but it is definitely worth it. Of course in amongst all this you need to be able to make time to carry out promotion, maintain linkages, develop new content etc etc etc. Running a large, content rich site is definitely not a part-time job!
Michael Bloch email@example.com http://www.tamingthebeast.net Tutorials, web content and tools, software and community. Web Marketing, eCommerce & Development solutions. _____________________________________________
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Michael is an Australian Information Technologies trainer and web developer. Many other free web design, ecommerce development and Internet articles, tutorials, tools and resources are available from his award winning site; Taming the Beast.net (http://www.tamingthebeast.net)