How to Add Warmth, Color & Texture to Your Advertisements

Written by Jai Johnson


Continued from page 1

Let's take a look at an ad I found written by someone who is not using marketing miracle phrases:

"New ladies brown leather coat. Size XL."

The ad for this item really didn't capture my attention. The photo ofrepparttar item did - it's a nice product! Let's see howrepparttar 120026 actual ad can be spruced up withrepparttar 120027 use of some marketing miracle phrases:

"Give radiance to everything when you wear this exquisite, full-length, chocolate brown leather coat. For lovers of fine quality everywhere, you'll experience comfort and luxury, for just a fraction ofrepparttar 120028 retail price. Handsomely crafted, it will make a chic addition to your winter wardrobe. Ladies size XL."

Seerepparttar 120029 difference? Using marketing miracle words gives you a new way of impacting your buyers with words and phrases designed to bypassrepparttar 120030 mind, get your product deep into their heart and soul, and reachrepparttar 120031 core of their deepest desires.

So why not try it with your own ads? Just followrepparttar 120032 three steps in this article to add warmth, color and texture to your ads. Seerepparttar 120033 change in your ads, andrepparttar 120034 change in your bottom line sales figures. Good luck!

Michele Jai Johnson is the author of 777 Marketing Miracle Phrases. Multi-published, her articles and short stories have appeared in many online publications, as well as national print magazines and newsletters. You can pick up your own copy of her handy booklet here: http://www.michelejanine.com/777mmp.html


Google's Wonderland: Trouble In Paradise?

Written by Dean Phillips


Continued from page 1

However, all of that may be about to change. At an investor conference last Wednesday, Google CFO George Reyes stated:

"I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model."

My question is this: What took Google so long to come to that realization? It's not like click fraud just magically appeared yesterday. The media has been reporting onrepparttar problem for at leastrepparttar 120025 last 3 years.

Smug in its ivory tower, did Google thinkrepparttar 120026 problem was just going to go away by itself? Or was it waiting for Overture or one ofrepparttar 120027 smaller pay-per-click companies to solverepparttar 120028 problem, so it wouldn't have to deal with it?

These are troubling questions, to sayrepparttar 120029 least. Even more troubling is Google's passive approach to a serious problem, which in my opinion has been reprehensible.

It should be interesting to see what Google's next move is. Google CFO George Reyes statement notwithstanding, I'll believe Google is serious about eliminating click fraud, when I finally see it!



Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net


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