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However, all of that may be about to change. At an investor conference last Wednesday, Google CFO George Reyes stated:
"I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model."
My question is this: What took Google so long to come to that realization? It's not like click fraud just magically appeared yesterday. The media has been reporting on problem for at least last 3 years.
Smug in its ivory tower, did Google think problem was just going to go away by itself? Or was it waiting for Overture or one of smaller pay-per-click companies to solve problem, so it wouldn't have to deal with it?
These are troubling questions, to say least. Even more troubling is Google's passive approach to a serious problem, which in my opinion has been reprehensible.
It should be interesting to see what Google's next move is. Google CFO George Reyes statement notwithstanding, I'll believe Google is serious about eliminating click fraud, when I finally see it!
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net
Visit his website at: http://www.lets-make-money.net