In short, if your visitor is ordering, leave him/her alone. However, if your visitor is clicking away, hit him/her with an offer that's too good to resist (like a special discount, an extra bonus, etc.)

Make sure there's a live countdown on your popup. Remind your visitor that, once countdown has ended, popup will disappear and will never be displayed again.

It's easy to see how this kind of popup will make visitor seriously reconsider your offer. This is particularly effective with those visitors who like your product but decided to order later (and usually never come back). This is incentive they need to place order instantly -- and guarantees you a sale that would otherwise have been lost.

In four months since I first added a conditional pressure popup to one of my sites, sales have increased by just over 20%. It's a good feeling to know that every single extra 'pressure' sale I've made is one that would never have happened otherwise.

Adding conditional pressure popups to your is simply a question of placing a piece of javascript on your pages. You could go to a site like ScriptLance.com and hire a programmer to create code. Or, you could download point and click software like Dynamic Popup Generator to make them for you.

Whichever approach you decide to use, go ahead and add these powerful popups to your website today and start putting your visitors under pressure!

Through your experience you have a good idea of your prospects' and your clients' concerns and interests. Take a minute to jot down top three concerns of each of your target markets. Use this information to engage prospects in conversation.

If a stranger walked into your office, what's first thing you'd do? You'd say something like, "How can I help you?" Not surprisingly, same technique works wonders when you combine it with your knowledge of prospects' concerns. Instead of touting your credentials or describing your products, lead with a question to start a conversation.

Bob could ask, "Want to learn more about improving safety and durability of your playgrounds?" Or a marketing coach might ask, "Want to learn more about attracting a steady stream of clients?" Or line that suckers me every time as an audiophile is, "Want to learn how to make your stereo sound like a live performance?"

When we're one on one, face-to-face, starting a conversation comes naturally to most of us. Beginning with a handful of questions, you can quickly learn what someone wants and how you can help them. Focus on your prospects' concerns with a question or two and you'll get their attention. Offer them something they want and they'll contact you.

One of biggest mistakes people make in marketing their business is to over emphasize closing sale. What you want to do is open door to new prospects, start a conversation and help them get what they want. Focus on starting more conversations with your marketing and you'll end up closing many more sales. - 2004 © In Mind Communications, LLC. All rights reserved.