So how do we, as internet business owners, overcome all of these objections and turn our surfer into a subscriber? Here it is. The list of sure fire ways to get a respectable number of your visitors to sign up for your newsletter.

1.Ensure your potential subscriber that they will be returned to page they are on, or at least be able to easily find their way back. Tell them right there in your sign up area. Give them a message such as "You will be returned to this page after signing up for this newsletter"

2. Make your sign up form quick and easy. In this first phase of capturing information, limit fields to first name, last name and email address. You will have plenty of time to ask your subscribers for more detailed information as you build up a trust level with them.

3. Give your readers high quality information. Make sure that they feel you respect their time and are there to help them. Keep your newsletter short and easy to digest at one sitting. 4. To overcome surfer's lack of trust, ensure them that you will not give out, sell, or trade their information with third parties. Make sure you tell them this right in area where they are signing up for your newsletter. This helps build their trust level and makes them feel comfortable in giving you their information.

5. And then there are some things that none of us can overcome. If you have done your best to ensure your potential subscriber that your intentions are true, you haven't asked for too much information and you've supplied them with information we've just covered, that's all you can do. Not everyone will sign up, but you've given it your best shot, rest is up to your visitor.

6. And this may be clincher. Bribe them to fill out form! Give them a FREE ebook, a FREE report, FREE access, or whatever you have that can sweeten deal. This is very basic, but it is common internet practice and it works.

By implementing these six steps in your newsletter marketing you will increase your number of subscribers which will in turn increase your ability to sell more ads and thereby increase your profits.

May you profit in all of your endeavours.

3) In your article, throw in LINKS to related articles you've written or been featured in, when appropriate.

Your readers will appreciate additional information and resources, and it's one more chance for you to demonstrate your expertise and credibility. (See how I did this in item no. 1?)

4) Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.

Why right after article and before anything else? If someone reads your article and says to themselves, "Gee, that was great information!" They'll be ready to hear what else you have to share on that subject.

A great lead-in for your blurb is: "Did You Like Today's Article? If you did, you'll LOVE my [e-book, report, upcoming workshop, etc.]..."

5) In each issue, offer a TESTIMONIAL from one of your clients or customers.

I saw another e-zine publisher doing this last year and thought, "What a great idea! She's giving her readers further reason to try her services."

I now do this regularly for my "AKB MarCom Tips" e-zine, Which features tips on writing "copy that sells" (http://www.akbwriting.com). After article and promo blurb, I have a small section that says "What Our Clients Are Saying." In each issue, I feature a short testimonial from one of my copywriting clients.

6) Tell us what YOU'RE all about!

At end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers.