Continued from page 1
—The ability to sell effectively through email will be based on marketing dictates and strategies much like mainstream ad campaigns. Is your information relevant to
customer need? Is it different from competition?
—In emerging email marketing era several providers will have readymade email templates that simplify process of designing email promotions
—There is a lot of learning built-up in last few years on winning emails and on email content that worked. Books and ebook resources written by those with experience (on what type of email content, titles or questions increase response rates) will greatly help new comers in this field. A great deal of study is going into email ¡¥subject lines¡¦ that work.
—Another key development is in software tools that allow a degree of personalization without having to individually carry it out email by email. Merging each subscriber's personal information into every email or newsletter, and merging subscribers' names into subject line of every email is a strategy that minimizes risk of being mistaken for SPAM.
—Your customers can choose to receive your message as HTML or text if you use technology called multi-part MIME technology
Tracking results Analysis of how your email marketing campaign is faring is an important part of whole process. There are advanced features that help you in evaluating your campaign results and take any corrective action if necessary. You can view your subscriber's history and instantly identify which email promotions; autoresponders or newsletters have been sent and view response rates. And all this will be available in real time. Tracking your email campaigns in real time means you know instantly how many people bought your product, how many chose to subscribe to your newsletter, or even how many autoresponders were sent out in last two weeks.
In conclusion
For successful email marketing you also have to be backed up with a marketing strategy that taps into traditional concepts of marketing. Your product must serve a need within your target in a better manner than any competing product, you have to hit price point at which people will buy; arrange easy and quick delivery of product and secure payment systems. Once you have these in place, persuasiveness of your email messages and interesting tools outlined above will act on your customers to deliver results.
http://www.emarketinganswers.com C.S. Raman is a prolific business writer on topics like marketing, web copy content, and business management. He is a guest writer for emarketinganswers.com, providing free emarketing resources and promotion tools. He has over two decades of work experience as VP of two top US ad agencies. You are free to reprint this article in your web site. However, please keep the author’s section at the bottom of the article as is. editor@emarketinganswers.com
