How important are headlines?

Written by Bob Osgoodby

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So how do you develop an effective headline?

First - write your ad. Make it as long as you want, and make sure you get all of your ideas included. Then, without mercy, cut it to about 5 lines of 65 characters per line. "But", you might say, "I can't get all of my points across in something that short". Face it - you are not trying to sell your entire program with this one ad. You are however, trying to get someones attention. If they respond, you can send them allrepparttar follow-up information necessary.

After you have your ad written, then try to develop some catchy headlines. Keep them short and try to grab your readers attention. After you have written a few - test, test and test again. If your ad is in a place that is normally read by your target market, such as an E-zine or Newsletter, you should be able to determine which ads are pulling. You should concentrate this initial advertising in one or two well known publications, so as to keep your costs to a minimum while you are experimenting.

When you find an ad that is working, then you can expand your ad program. Inrepparttar 101221 advertising programs we offer, we see many people competing forrepparttar 101222 same customer base, withrepparttar 101223 same product. Good headlines can increaserepparttar 101224 responses you receive. Great headlines can ensure that you are getting business while others who are running basicallyrepparttar 101225 same ad copy, but with a "blah" headline don't.

Bob Osgoodby publishes the free weekly "Your Business" Newsletter Visit his Web Site at to subscribe and place a Free Ad for your business.

Don't Blame the Messenger

Written by Bob Osgoodby

Continued from page 1

When people get to your web site, or ask for further information, it is because they are interested. This isrepparttar case where "more is better". The more information you can give them,repparttar 101220 greaterrepparttar 101221 chances you have of making a sale.

A very common mistake is to confuserepparttar 101222 "tease" withrepparttar 101223 "education stage". Ifrepparttar 101224 web site gives little or no information, it is in effect just another "tease". You can't expect people to buy if you do this. You must provide solid information on how they will benefit from your offer. Others mix uprepparttar 101225 "education" stage withrepparttar 101226 "tease", and try to give too much information in their ad. Neither approach will produce good results.

The final stage in this process is referred to asrepparttar 101227 "close", orrepparttar 101228 "call for action". This is where you giverepparttar 101229 person a reason for becoming your customer. This can take various forms, but every good ad campaign has one.

All of these elements fromrepparttar 101230 "tease" torepparttar 101231 "close" must be in place if you hope to be successful in your internet marketing. Miss anyone one of them and you will joinrepparttar 101232 ranks ofrepparttar 101233 "also rans".

If your ad doesn't produce, examine each ofrepparttar 101234 three stages to see if it would get you to buy. Have a disinterested person look at your sales effort. Sometimes you might get so close torepparttar 101235 process, you can't honestly evaluate what you're trying to accomplish.

You must of course get ad space that is reasonably targeted to your potential market. The ad for your product should appear in places that your target market will visit. Don't forget that it might take 5 to 7 exposures to your ad before someone bites. Don't be discouraged if immediate results are not forthcoming.

Above all, don't blamerepparttar 101236 messenger - that is simply a copout. They did their part by makingrepparttar 101237 space available and disseminating it to their subscribers - did you do yours?

Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit

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