How designing a "helpful" website can kill product sales!

Written by Harold R. Fann


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When I had her change it to a single page mini-site, which did nothing but sellrepparttar book, her sales went up to 20-30 per month.

Selling MANY products

If you are selling lots of products, you need a catalog site. Don't try to pretend you're an informational site. What visitors will want most is easy, clear navigation so they can quickly find exactlyrepparttar 132550 products that would best suit them. And, they want a simple, reliable, and secure ordering setup.

If you also have physical sites ("clicks & mortar"), you may do even better with a site that does nothing but offer discount coupons!

Example: A "clicks and mortar" department store built a full, wonderful website -- with lots of info and helpful tips. But they didn't see any increase in visitors to their stores. Then they ruthlessly axed most ofrepparttar 132551 content on their site- shrinking it to a site that mainly offered discount coupons for particular merchandise. The result? Traffic increased dramatically -- atrepparttar 132552 physical store AND atrepparttar 132553 website. Most important -- their sales went up.

Thinking about designing your own website?

Just remember that when people are searching for a product, that's what they want to see. Don't divert them with tips and hints and other copy that can make them forget what they wanted inrepparttar 132554 first place. They probably did a search to find your site. Give them a chance to buy what they were searching for -- from you!

Harold R. Fann is a website designer who specializes in helping small marketers build effective money-making websites. His mission is to demystify web applications for non-techies. Harold is the author of Step-by-Step Websites in 3-6 Hours using Dreamweaver. http://www.HelpForWebDesign.com


5 Essential Traits Of A Home Business Website

Written by Trent Brownrigg


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3) Have A Newsletter Sign-Up – Having a form for people to opt-in to a newsletter is a great way to build a list of customers. It’s also a great way to build trust and a strong following. Pack it full of great information, resources, freebies, and more. You will bring them back for more plus they just might tell all their friends about you.

4) Make It Sell – You are building a work at home business website so you can make money. In order to do that you must get your visitors to make purchases. Your site should have a direct call to action with your best products and/or services listed in highly visible places.

5) Allow feedback – It’s important to have a way for your visitors to offer feedback to you. They should also have an easy way to ask questions and make comments. People will like this because they get to give their input about what they would like to see done. You will benefit by being able to know what your customers want or need.

Ok, now you should be able to get a great start on that business website. Include all five ofrepparttar things above then build some great information around them. You will have a wonderful website that should bring back visitors time and time again.

Trent Brownrigg is a successful internet marketer, business mentor, and author of business articles. He will personally help you build a secure financial future. Visit http://www.work-at-home-jobs-iowa.com for more details.


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