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There is absolutely no point investing in a business opportunity just because it has a nice, professional looking website, or because
sales letters/emails are well written. Both of these might stimulate you to investigate further, but they're not enough on their own.
You certainly shouldn't get involved with something just because some guru tells you it's
next big thing - no matter how successful or famous
guru may be.
There are 6 key criteria to be used when assessing a potential business opportunity. Apply these rigorously and you will avoid nasty surprises - and you may very well find
perfect business for you.
1. The company. You need to be working with people who can be trusted, and who will be around to pay you in
future.
2. The product. A good product is essential. Ask yourself if would you buy it if you weren't a distributor.
3. The payment or commission scheme. What do you get paid for? When do you get paid? How do you get paid?
4. The sales method. Are you comfortable with
sales method? Can you produce your own adverts?
5. The level of admin required. This should be low. You don't want to waste your time on paperwork do you? 6. The cost - both startup and running. Is it affordable? Will others be prepared to invest when it comes time to build your own team?
Evaluate
above points dispassionately before you commit yourself to anything. If you find it difficult to get enough information to make an assessment then that tells you all you need to know. Avoid any opportunity that won't give you
facts up front.
Hamish Hayward This article is
first in a 7 part series. Read
entire series at http://www.perfectsystem.co.uk/articles.html
