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In same path, interactive websites using flash animations can also improve receptivity if used smart way. Remember how much time people spend on a web page in average? Taking that into consideration is an essential key to success of a flash website. Don't overload your flash animation or make your website navigation too complicated. The point here is to get visitor's attention and keep them awake, not make them loose patience and leave your overloaded flash website!
In many ways, multimedia can help you improve receptiveness of your message but it goes way beyond that. You can also save time to your customers by developping multimedia applications such as an interactive training or multimedia tutorial! Offering that kind of multimedia support to your customers could greatly improve their learning process and save them time. As you know, saving time to your customers and offering effective support is a step forward in your customer retention efforts.
Over years, multimedia and interactive marketing services got more affordable. Many multimedia companies are now offering solutions that even smaller budgets can make room for. Are your customers worth it?
Frank Levert is a graphic/web designer, multimedia artist, copywriter and marketing professional with over 10 years of experience in the industry. He is now the owner of Netmar Solutions, a company offering a whole spectrum of internet and marketing services for small and medium size businesses.