How and why to Build a Linking Strategy for your Web Site

Written by Michael Rock


Continued from page 1

Are they quality links?

You can use Google toolbar located at their site to read repparttar PR ranking, an add-on extension for Firefox, or visit a web site that will tell yourepparttar 119744 PR rankings of sites that you type in. If you type in page ranking tool inrepparttar 119745 search engines you'll find plenty of resources for this.

Who links to your competitors that are high inrepparttar 119746 search engines?

Examine and studyrepparttar 119747 links to and from your competitors web site to learn more. And request links fromrepparttar 119748 same people for your site.

How do I build links pointing to my site?

These are a list of ways to build links to your site that are one way links instead of reciprocal links. I highly recommend these ways to build a solid link foundation:

1) Content and more content. Content will increase your rankings inrepparttar 119749 search engine and people are more likely to link to you if you have valuable content. One time I had a large college link to one ofrepparttar 119750 articles at my site for a research paper. The college had a high PR ranking andrepparttar 119751 link is in their archives. (This is a way to have your links multiply without repparttar 119752 effort)

2) Add a link to us page to your web site. Where you can giverepparttar 119753 visitors to your site to apply a text link or banner. I recommend a text link to your site that contains keywords for your site. For example, web development contractor would point to my site via hyperlink. (This is a way to have your links multiply withoutrepparttar 119754 effort)

3) Start a blog on your site that people can go to and bookmark forrepparttar 119755 latest information in a category that relates to your site. (This is a way to have your links multiply withoutrepparttar 119756 effort)

4) Offer a free helpful 'how to' e-book to give away that has links inside of it that point to your site. (This is a way to have your links multiply without repparttar 119757 effort)

5) Submit to online directories. Online directories usually have high PR rankings and get picked up by other directories and web sites to include on their sites.

6) Write a testimonial for a site you like that hasrepparttar 119758 same relative content as yours. Chances are that if you praise their site and sign it with a link (to your site) of who praised them they will post it on their site giving you a free one way link.

7) Create a free article directory asking people to submit articles to your site, and in exchange for posting their articles on your site have them post a link on their web site stating where their article can be found. (your site) I've seen people put a list of where there article can be found to impressrepparttar 119759 visitors on how popular they are. (This is a way to have your links multiply withoutrepparttar 119760 effort)

8) Lastly, and most importantly write articles yourself! When I wrote my first article I submitted it to 25 places. (places with higher traffic views) andrepparttar 119761 next day over 180 sites were pointing to my web site, because I had a nice keyword enriched link pointing to my site inrepparttar 119762 article. The next dayrepparttar 119763 total was over 300. How do you find out if they are pointing to your site? Type in your article title in quotes intorepparttar 119764 search engines and then you'll find out how many sites are posting your article on their site. (This is a way to have your links multiply withoutrepparttar 119765 effort)

One thing to do for sure is monitor your results. Who is drivingrepparttar 119766 most traffic to me? Which ways of linking are producing multiplying links without any effort on my part? Which links are actually harmful to me? Do these links compliment my site? Do these things and I guarantee you thatrepparttar 119767 links to your site will increase ten fold.

Be looking for more articles soon!

Copyright © Michael Rock

Web development contractor (Web Design and Hosting)

Internet Presence

www.TheInternetPresence.com



The owner of this registered company has over twenty years experience with DOS, windows business applications, numerous programming languages, artistic development, and web design. Other areas of interest include web marketing, web promoting, and business marketing and development. After the persuasion of those praising his work, he decided to go into business himself and highly suggests everyone else to do the same.




Top 5 Ways to Generate Qualified Leads for Your Small Business

Written by Jeremy Cohen


Continued from page 1

Use Your Web Site Properly Another way to maximize your ability to generate leads is to use your web site properly. The purpose of your web site is to generate leads. To maximizerepparttar number of leads your web site generates make sure your site has information your prospects want, is easy to navigate and maximizesrepparttar 119743 opportunity for your prospects to get in touch with you, either by calling you or by providing you with their contact information.

Clearly let your visitors know you’re there for them and they will be much more likely to reach out and get in touch, especially if your site’s content demonstrates that you understand and can solve their problems.

Cross Marketing Cross marketing isrepparttar 119744 process of establishing marketing relationships with companies whose product or service complements what you sell. For example, a company that helps web site owners trackrepparttar 119745 traffic to and through their site would do well to develop relationships with web hosting companies. There is a natural symbiosis here – anyone who has a new web site needs to (or should) measure their site’s traffic so they can make well-informed decisions to guiderepparttar 119746 evolution of their site and any web hosting company wants their clients’ business to succeed so they can keep them as a customer. Companies don’t need web sites if they’re out of business. It therefore makes sense for web hosting companies to promote web statistics companies and vice versa as each can benefit fromrepparttar 119747 other’s service.

What cross marketing tactics do you use to promote your business?

Ask Questions Regardless of your favorite marketing mechanismrepparttar 119748 goal isrepparttar 119749 same: to generate interest in your products or services. Whether you use a web site, a brochure or newspaper ads to generate leadsrepparttar 119750 first thing you must do is get your future prospects thinking aboutrepparttar 119751 problem that you solve and they have. A great method for invoking this type of thought is to use questions in your marketing materials.

If you are a dentist, questions like, “Do you have tooth pain?” or “Are your teeth sensitive to heat or cold?” will do a much better job of drawing in your prospects that marketing materials that say, “Do you need a dentist?”

What questions can you ask to get your prospects thinking aboutrepparttar 119752 problems that they have that you solve?

Move Your Marketing Forward Take some time to examine your marketing efforts with respect torepparttar 119753 notions outlined in this article. Is there room for you to improve your ability to generate leads? Most likely, there is.

Copyright 2005, Better Marketing Results and Jeremy Cohen. All rights reserved.

The author, Jeremy Cohen, helps small business owners and professional service providers attract more clients, grow their business and be more successful with his marketing guides and coaching service. Get his free marketing guide: Jumpstart Marketing: More Profits, Clients and Success at:

http://www.bettermarketingresults.com/marketing-services.asp


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