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You can create a blog about anything. What's important is that new content is added regularly. There are many ways to add valuable content to a blog. You needn't be a brilliant writer, many don't require much or any writing.
The best way to check this out for yourself is to blog-surf. No matter what kind of site you have - or what kind of product you want to promote - there's always a way to write about it, find new information, check and report on similar or related products and sites, report on industry news, provide your own opinions and ideas. As most people quickly discover, it's far easier than it sounds at first.
Your blog will produce at least one RSS type feed. Blogger produces just an atom feed, WordPress and other blog software normally produce one or 2 types of RSS feeds and an atom feed. Services like feedburner.com can allow you to "burn" your feed and then promote a single burned url which will provide any kind of feed a user wants.
Now that you have content and an RSS/atom feed that links to that content, your next step is to publicize your feed. You have two different main avenues since your blog has real content.
First you can add your feed to RSS search engines and RSS directories.
And second, because your blog has that real content and isn't just an RSS feed generator, you can add your blog to blog search engines and blog directories. You could even use blog traffic exchanges like BlogExplosion.
This is a simple, low - or basically zero - cost, yet highly effective way to get new traffic from at least two sources.
First from your RSS feed. Feeds are an increasingly popular way to save time, search and surf. If your content is valuable and interesting people will subscribe to your feed and click thru to those full articles or posts that interest them -- targeted traffic from a group that is relatively affluent and tech savvy.
Second, blogs are extremely popular. A good blog will get linked, reported, commented on, other blogs may pick up your feed and report items from it. All of this exposure can bring valuable free traffic.
And finally, as an extra good thing, search engines like blogs because of regularly updated content - they are nuts about fresh content - and easily spidered structure blogs use. So as your blog pages get indexed in SEs, you can also get direct search engine traffic.
Richard has become a blog/feed freak largely because of the traffic implications and because he likes to write. For more on RSS Marketing visit http://www.MarketingWithRSS.com/blog and for general eCommerce check out http://www.Building-eCommerce-Websites.com/