How and Why Reverse Linking Will Help Your Rankinks

Written by Michael A. Domeck

Continued from page 1

Best Practices for Reverse Linking

Here are some important considerations to make regarding how to organize those new outbound links for maximum benefit. The absolutely most important thing is to create a "Resources Page". Call it a "Resources Page", or "Additional Resources", or something similar, rather than a "Links Page". This is not only for a better consideration byrepparttar search engine but also for your visitors.

Placingrepparttar 128260 majority of these reverse (outbound) links on their own page avoids affectingrepparttar 128261 optimization and search engine considerations ofrepparttar 128262 rest of your website. It also gives you a "page" to place all those new links on as they come in.

Each outbound link should look something likerepparttar 128263 following example linked from a lighthouse web site: "Forrepparttar 128264 enthusiast this collection of unique nautical gifts is truly in a class by itself. They offer magnificently handcrafted nautical coin jewelry." The link ('Custom Nautical Jewelry') opens in a new window whenrepparttar 128265 visitor clicks on it.

Each link should have a descriptive text within it (notrepparttar 128266 ambiguous "click here") and there should be a high quality description ofrepparttar 128267 web site just belowrepparttar 128268 link (remember presell'). If you don't know what to include asrepparttar 128269 description, just askrepparttar 128270 site owner, they are often very pleased that you are putting so much care intorepparttar 128271 a link to their site. If you are luckyrepparttar 128272 webmaster might even suggest a reciprocal link - but let them suggest it - you do NOT suggest it.

Very Important note- Remember to have these outbound links open in a new window. If you are usingrepparttar 128273 SiteBuildIt format, as opposed to uploading your own pages, then userepparttar 128274 traffic link tool and check "Open in an new window". I am appalled atrepparttar 128275 number of websites that don't do this (Yes, I have messed up and donerepparttar 128276 same thing without thinking). You must keeprepparttar 128277 visitor in your site, even if your site is now in a browser beneathrepparttar 128278 one being viewed. You have a much higher chance, by an overwhelming 100 to 1 thatrepparttar 128279 visitor will actually return to your site this way. If they leave your site, because they have clicked on one of those outbound links, then you probably want get them back since they have completely left your site.

By putting these practices into place you will shortenrepparttar 128280 time it takes forrepparttar 128281 major search engines to spider your site. But first you still have to build a content rich site and use SiteBuildIt's Analyze tool to optimize those web pages. The strategy I have provided gives your visitors even more valuable content forrepparttar 128282 search terms they are entering. Link building isrepparttar 128283 icing but withoutrepparttar 128284 cake 9a content rich. SE friendly site) it amounts to nothing.

Michael Domeck

The author has been working in Communications and Web development for over 15 years. He has purposely stayed away from the fancy graphics, php, cgi and Flash programming methods used on many sites. By keeping his websites simple he has constantly had his, and his clients, websites rated high in the Search Engines using the KISS method.

Link Popularity for a Successful Website: How (Not) to Go About Getting It

Written by Kai Virihaur

Continued from page 1

ARELIS I have tested this tool, and it seems very promising. It goes out and searches for link exchange partners according to different search methods which you specify. For me, looking for incoming links at sites similar to my own gaverepparttar best results. The program then quickly returned many relevant sites. Next, it helps you contact webmasters and keepsrepparttar 128259 link collection neatly organized. It also createsrepparttar 128260 link pages.

Zeus A bit similar to ARELIS, but I find it much clumsier. The only way it can search for link candidate sites is thru a list of 100+ search phrases. In my hands, this method produced very low-quality results. Atrepparttar 128261 time of writing, I am trying to get a refund fromrepparttar 128262 company that sells Zeus. They seem very reluctant to honour their money-back guarantee. Buyer beware!

Links Manager This program does not go out and search for link partner sites; it only handles swap requests and organizesrepparttar 128263 link collection. I have not tested it myself.

When building a link swap strategy, note thatrepparttar 128264 search engines are getting increasingly sophisticated in judgingrepparttar 128265 quality of your links. Some things to remember:

- Outbound links ONLY to quality sites with content relevant to your site; never "link farm" type sites

- Make surerepparttar 128266 sites that you link to have not been penalized. This would affect you also!

- Incoming links that are placed onrepparttar 128267 same page as 100:s of other links won't help you; their value gets "diluted"

- The anchor text inrepparttar 128268 incoming links is very important. It should contain relevant keywords; but all links should not have identical text - this looks artificial inrepparttar 128269 virtual eyes ofrepparttar 128270 search bots

If you follow these guidelines, I believe link swap can still be an important strategy for building a successful web presence.

Conclusion: Link popularity improvement, if you do itrepparttar 128271 proper way, is still of enormous importance for a successful website. But if donerepparttar 128272 wrong way, it may backfire. If you want to tryrepparttar 128273 classic link swap method, I recommend using ARELIS ( ) to make it less tedious.

Kai Virihaur is a researcher, web developer, and artist. He runs The Hosting Finder ( ), a web hosting directory featuring articles and RSS feeds on web development, website promotion, and online marketing.

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