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4. Banner Advertising
This is an "old school" advertising strategy that I have been testing again now that prices are lower. And early indications are that there is a solid reason for still-declining prices of banner advertising. My own click-through rates been less that 1% so far, with a few exceptions. But I do have some decent size banner ad runs planned for coming months at some busy, targeted sites. Time will tell if I'll continue with this strategy. If you DO want to try banner advertising, ask site you plan to advertise at what average click-through rates are and what banners perform best. That may get you up to two or three percent. If that will take you into profit, give it a whirl. But most small and home businesses may be better served using one of five advertising methods remaining.
5. Opt-in list rental
There are plenty of companies that will rent you email addresses that have opted in to receive commercial email. And if recipients are not being paid to read messages, that is they are genuinely interested in offers they signed up to receive, this strategy can be profitable. The problem is you'll pay from ten to twenty cents per address and mailing to a list large enough to get results from can be quite expensive. But if your budget can handle it, you can generate some great trageted traffic.
6. Paid Search Engines Submissions
While I highly suggest submitting to all major search engines that are still free (AltaVista, Lycos, Google, HotBot, DMOZ and Direct Hit) this article is about "paying" for advertising. And there are two paid search engine services I have had very good luck with...
a. Inktomi's Search/Submit at $30 a year, which gets your URL into AOL, iWon, MSN and Looksmart directory within 48 hours.
b. Yahoo! Business Express and sponsored site listings. The business express service costs $199 for non-adult sites, and gets you Yahoo! consideration. While $199 is a little pricey for some small business owners, a good listing at Yahoo! brings quite a bit of extra traffic. Once you are listed, consider taking advantage of "sponsored site" offering for an additional monthly fee. I am sampling this currently and it paid for itself within first few weeks. My results may decline as more sites are added into sponsored sites area but I'll keep an eye on things.
7. Pay per click search engines
This advertising model offers a way for you to bid on search terms and pay only when someone clicks through to your site. I've been advertising with www.goto.com and findwhat.com using this method and have had decent results. It's easy to control costs and your visitors are targeted precisely.
If you are not in a super-competitive keyword arena you can do well with pay per click engines. For example, if you sell web hosting, good luck getting traffic for less than a few bucks a click. But if you have a smaller niche, this strategy represents a great opportunity and is worth trying.
And if you DO find that this model works well for you, more than 75 additional "Pay per Click" search engines can be found at Alan Gardyne's super-duper directory... http://www.payperclicksearchengines.com
8. Personalized Email Series
Here's one that many marketers don't talk about much. It's actually a secret weapon among many of big name marketers. You offer a freebie at your site and when your visitors claim it you are not only added to your opt-in list they are added to a series of personalized follow-up messages that you pre-program. If you write a powerful and effective series this marketing strategy can be one of your top sales producers.
9. Ezine Advertising
Still one. Some people think I recommend ezine advertising because I have an ezine and I'm trying to sell my own ad space. On contrary, I've been trying NOT to sell my ad space for last few years. That's why my own rates are so high! I can run my own offers or affiliate offers and make much more than I can selling ad space. Many other ezine editors are finding same thing. While this has resulted in rising ezine ad costs over last few years, one fact remains... ezine advertising is still one of most effective ways to get targeted traffic -- cheap. Just visit an ezine directory and search for ezines in your niche market. Subscribe to a bunch and start reading them. Look for larger circulation ezines that have a good following. If you like content then thousands of other readers probably do too. Place an ad and you'll make a profit, nearly every time. Top sponsorships work best if you can swing it.
Article by Jim Daniels of http://www.bizweb2000.com If you're interested in starting or growing a business on the Internet, Jim's sites will help you save time and money. He's been making a living online since 1996 and knows the ropes. Visit Jim and get your free help!