An Experienced Print Broker will: 1) Sit down with client and properly assess specs of project at hand.

2) Determine which process method of production will best fit customer’s needs re: budget, timing, material etc.

3) Source job through his network of first rate suppliers (a good broker will be well connected to a number of good suppliers in each of areas mentioned above).

4) Present a wide range of different alternatives to client so can make correct production decision.

5) Become Project Manager and take ownership of project, keeping client updated every step of way. Only when job is completed to satisfaction of client is broker’s job finished.

The best Print Brokers are skilled negotiators who can bring a great deal of business to a good supplier. Suppliers also like fact they are dealing with an experienced pro-hence they don't have to manage project and client. Because of these factors, a good broker is usually able to negotiate better pricing for client.

These are just a few reasons why it just might be in your best interests to enlist service of a Print Broker for you next graphics project.

For more information go to winstongraphicsolutions.com

Mike Wilkins has more then 25 years in the Photofinishing, Graphics, Trade Show and Printing Business. He has a degree in Chemical Engineering and is the President of Winston Graphic Solutions in Mississauga, Ontario

Third, finding best bid position for greatest value

Most people tend to bid for #1 position in search listing for their keywords. Though top 3 listings will definitely get most traffic but you can still get good quality traffic from links in first 30 listings.

Some people even claim that these visitors are more qualified as they took more time browsing through description and choosing most appropriate for them before they click on it.

Another great thing to take advantage is gaps between each individual bids.

For example, at time of this writing, Overture’s listings showed following bids for search term “fashion”:

#1 position - $0.76 #2 position - $0.47 #3 position - $0.46 #4 position - $0.45 #5 position - $0.40 #6 position - $0.39 #7 position - $0.32

As bids are separated by a few cents differences but you can still save up quite a bit on bidding money if you know. Let’s see, if you wanted #1 position then you would have to bid for $0.77, that’s quite a big bid but if you were to settle for a #2 position instead, you ended up paying only $0.48. That’s a savings of 29 cents!

Then if you were to bid for #7 position for a mere 33 cents only, although this may not seems very much but comparing difference of bidding position #1 and #7, you can end up saving a whopping $44 for every 100 clicks! This savings can be better utilized after you have decided whether if you should pay extra cost for that position.

Though pay-per-click search engines are not cheapest method to advertise your online business, but they can be a great addition to your whole marketing strategy. Remember it is how much return on investment that really counts rather than amount of money you are willing to fork out.