But even when a site brings me only one visitor, having several hundred sites do this adds up to a lot of potential clients.

So, obviously, getting links back to my site wasn't only important part of this particular method of site promotion. It was getting people to actually click through those links to my site. The trick is to get your link listed in places where visitors who are looking for your information will be, and getting that link to appear with keyword related text that you control.

Syndicating your site via RSS is one of ways that this feat can be made easier - but again, they are but a part of a well-rounded search engine solution. And there are certain things you need to think about when setting up your blog that yield most search-engine friendly results, as alluded to in part three of this series.

Do you know what else is important about having many links pointing back to your site? Other than fact that, set up correctly, a percentage of people will click on them and visit you?

It's fact that search engines often find new content to include in their results through links that follow back through to your site. That's one of top functions of search engine spiders that crawl web. They follow links that lead to other links, and so on, deciding how to fill a deficit in their databases with sites they find.

Not only that, but if search engine algorithms should all change today, and state that quantity of links pointing back to you will give you only a little bit of positive karma, and that, from now on, only quality of those links really gives you a big boost, if you used methods I teach, including ways to optimize your links, you’d still covered.

This isn't particularly difficult to emulate - if you use a multitude of ways to promote your site to search engines, as well as other ways to increase your site’s traffic. Each one of techniques builds on others, helping you maintain your search engine rankings, and bringing new visitors from other sources. I'll have a sample list for you and a few resources in next part.

9. Create a report on a product or service. Have someone write a review of your products or services and include these in a report.

10. Ask other authors to contribute related articles to your report. Most authors will be delighted as long as they can include their resource box.

11. Bundle older information that is no longer available. This could be back issues of your newsletter, speeches, surveys, transcripts, lists or tips.

12. Combine articles that have been written about you, your products or services, or your industry. These make excellent reports. Just make sure that you get permission to use information.

Give away free report as a bonus for buying your main product or service or for subscribing to your newsletter. Make sure that you have added links back to your website.

You could also insert text ads at top and bottom of each page.

Utilize a simple form of viral marketing, allow others to give your reports away.

Copyright 2004 - Leake & Co. Inc.