My 20 years research into how to write a book has come full circle. As a book coach, now, I encourage professionals to write a book--just write a short book! Make it an eBook. Think 10-30 pages. You need to write your book and share your unique message, but you also don't want to spend all of your time on it.

Begin your book today by writing an article that answers one of your book audience's challenges or problems. You can then, string articles together. Include more stories, examples, how-to's or exercises in your new book's chapter formats.

Before you know it, your book will grow. They always grow longer than you think they will. You will have plenty of pages, and each page will deliver practical, inspirational material to your new clients and customers concisely and directly--the way they want it.

Remember, Offline and Online potential book buyers want information. But, they no longer want to read hundreds of pages. They don't want to spend time reading a long book.

Will business people buy your book? Yes! They are hungry for information--information that only you have and can say in your unique way. Will your book sell? Yes! With just a few significances such as "presenting useful, practical information," or "presenting material that could change a life," or "creating a deeper understanding of human nature," your book will be a great seller.

Since book coaching for 20 years, one thing for sure, my clients have many more ideas than they have time to write a book. Take one idea; write an article. You'll feel a sense of completion. Don't worry how long it is or its format. After you get four to ten of your articles edited, you can bundle related ones into a fine book--to sell electronically or through print.

You can do this by adding a subscription box to your web site. You can offer product updates, short articles or reviews, information on trends in your field, or any other valuable information you think your customers can use.

You can also offer contests, or a valuable free premium to your customers to get feedback.

This is also easiest way to promote your products because you have a list of people who are interested in what you have to say.

3. Pay Per Click Search Engines. This is a relatively new trend, but it can provide you a way to get more targeted traffic to your business.

Pay per clicks will provide you more targeted traffic than standard search engines and directories because you have more control over your keywords and ranking. Many will get you started for free.

You can download a copy of 47,200 Hits for Free, and excellent free ebook that will show you how to get started using pay per clicks. http://www.smallbusinesshowto.com/freeware/47k_custom.zip

4. Joint ventures. This is another method of traffic generation frequently used by top Internet marketers writers should be using.

A joint venture is where you find a newsletter publisher and have him/her promote your product in his/her ezine. The publisher get a percentage of sales made from advertising your product.

It is similar to affiliate marketing, but there are other steps involved to creating a successful joint venture.

You'll want to offer publishers a deal they can't refuse. Give them a free copy of product but include plenty of bonuses. Make it as easy as possible for publishers to accept your offer.

If you follow steps above, implementing one step per week, in four weeks, you will have a complete marketing strategy.

The most important thing you should remember is to test everything you do, including headlines, body copy, ad placement, etc. Get rid of anything that doesn't work, and zero in on your market.