"How Your Customers Find You!"

Written by A.T.Rendon

Continued from page 1

Use whatever code is appropriate for you butrepparttar important thing to remember is to code it and know to what it pertains.

If you have your own web site, your hosting provider might already provide you withrepparttar 133613 tools you need to trackrepparttar 133614 traffic which visits you daily.

All you would need to do is access your log info and review which web pages are gettingrepparttar 133615 traffic and study whererepparttar 133616 traffic is coming from to visit you.

If you do not have access to such info from you host provider, there are many good FREE online statistic and tracking services you can use.

To access our "FREE List of Statistic & Tracking Services" send a blank email to our auto-responder at: mailto:statserv@emailexchange.org

You may find that much of your traffic is coming to you from a search engine or directory like Yahoo, http://www.yahoo.com/ or Google, http://www.google.com/.

You may also be pleasantly surprised to discover that a web site with related traffic has linked your site and is now sending you new visitors daily.

It would be a good idea to contactrepparttar 133617 owner of that new traffic generator and let them know you appreciaterepparttar 133618 link and even link back to them in return.

Once you know where your traffic is coming from to find you, it is important to maintain that flow of traffic and then try to find other sources that are similar.

Doing so will allow you to increaserepparttar 133619 visitors and leads you generate and, hopefully, increase your overall sales.

A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.7 MILLION FREE Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org Visit us at:http://emailexchange.org/?articles

Your Web Traffic and Your Bottom Line

Written by Scott Buresh

Continued from page 1

Most/Least Requested Pages This information is helpful in determiningrepparttar "hot" and "cold" areas of your website. If you notice that a page that you think is important is not getting any attention, perhapsrepparttar 133612 link to this page should be made more prominent or enticing. Onrepparttar 133613 other hand, if there are areas ofrepparttar 133614 site that you deem less important that are attracting a great deal of your traffic, you can shift some of your sales/marketing focus to those pages. Whatever you find in these stats, you can bet that it will give you valuable insight intorepparttar 133615 interests and motivations of your visitors.

Top Exit Pages There are probably certain pages of your site where you don't mind visitors leaving (after all, they can't stay forever). A confirmation page after they fill out a request for more information might be one example of a reasonable exit point. A contact page that tells visitors how to get in touch with your company might also be acceptable. Unfortunately, it is unrealistic to assume that each of your visitors is going to find exactly what they are looking for on your company site, so it is normal to see a wide range of exit pages. However, if a high percentage of visitors are leaving on any particular page, it bears some close scrutiny. Sometimes minor modifications in content can have a positive impact on visitor retention.

Top Search Phrases This data can be very useful in understanding what type of traffic is coming to your site. If you see relevant phrases that bring you consistent traffic, you can assume that you are getting some targeted traffic. Onrepparttar 133616 other hand, if there are predominant phrases people are using to find your site that are unrelated to your business, you know that at least some of your traffic is of a lesser quality. In addition, if you notice that people find your site by typing in repparttar 133617 name of your company, you should be pleased to know that you have achieved some level of brand awareness. By examiningrepparttar 133618 search phrases that your visitors are using, you gain a better understanding of your visitor.

Conclusion Some people are intimidated by these reports (mostly because ofrepparttar 133619 sheer volume of data available), but they shouldn't be. While there are many highly specialized statistics that can be used for more in-depth analysis of site traffic, repparttar 133620 above areas alone can provide invaluable information on site visitors and website performance. Remember- this data is available for a reason. It's up to your company to use it!

Scott Buresh is co-founder and principal of Medium Blue Internet Marketing (www.mediumblue.com ). For monthly tips on how to get the most out of your internet presence, sign up for the Medium Blue Internet Marketing Newsletter at http://www.mediumblue.com/newsletters

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use