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4. Create new partnerships
Your busy schedule may not allow you much time to do your own browsing, so take advantage of this slow traffic days to get out and look around a bit yourself. Are there any potential partners out there who you could work with to your mutual benefit? A new joint venture can potentially be worth hundreds of additional customers, so this time of browsing and exploring new possibilities has a huge potential payback.
5. Save your advertising bucks
You’re keeping track of your conversions as well as your visitor stats, right? Well, if you notice a drop-off around weekends, holidays or other vacation times then, whatever you do, don’t use paid advertising to make up shortfall. If your search engine-generated free visitors aren’t in mood to buy, visitors coming through paid advertising probably won’t either. Instead, save your money and use it at those times your historical data tell you give best bang for your buck.
6. Have a summer sale and get rid of old stock
Kill two birds with one stone: Clear out old inventory while simultaneously encouraging those visitors you do have to spend money with you. Make sure you email all your previous customers about summer deals too, and you may find you get a stampede of repeat visitors cleaning out your store.
7. Christmas is coming
You may not be able to hear those sleigh-bells just quite yet, but in retail terms, Christmas is just round corner. Have you thought about how you will get most out of this year’s holiday season? Set your strategy now and ensure this year will see bumper sales.
8. Take a break yourself!
Come on, even following half of my suggestions is going to keep you very busy - even if you do have fewer visitors than usual. So, final thing to remember is that you are your site’s biggest asset and, since you need a break sometime too, why not take it now?
If your visitors are packing up and going to beach this summer, don’t panic: Learn a bit of Judo, and let “The Way of Flexibility” (the literal meaning of “Judo”) help you turn your summer blues into a bonanza of new opportunities.
About the Author
Stephen Munday lives in Japan. His most recent project is a Kanji name translation website where you can get your name in beautiful Japanese calligraphy. This article is (c) Stephen Munday 2005. Permission is given to reproduce this article in whole with the URLs correctly hyperlinked.