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Lastly, make sure you proofread your article for clarity, grammar, spelling and correct formatting. Correct formatting of article marketing helps build your reputation, too, as quality of your work is extremely important.
Tip #4: Utilize Resource Box.
The resource box is an essential tool of article marketing. It is a short paragraph at end of your article where you present yourself, your company and, most importantly, your URL.
Generally, correct formatting of a resource box calls for author to give his or her name first, and then explain in a few sentences what services his or her enterprise offers. This is a pitch, but many article directories and marketing experts suggest keeping it from sounding like a “hard sell.” Again, publishers will reject articles with “abusive” resource boxes such as those which are either too long or ad-like, or rife with links to websites with no relevance to article topic.
There are different schools of thought regarding other elements to include in resource box, such as direct contact information or a free offer. However, as long as you adhere to correct formatting principles, you can be somewhat inventive.
Online marketing through article submissions is a critical component of many website marketing strategies. Understanding rules governing correct formatting of online submissions, though, is critical to maximizing effectiveness of your marketing strategy.
For additional information on how to appropriately submit online articles for publication, please visit following resources:
Knight, Christopher. "Article Marketing 101: The Perfect Author Resource Box" ezinearticles.com. Ed. Christopher Knight. http://ezinearticles.com/?Article-Marketing-101:-The-Perfect-Author-Resource-Box&id=17172
Carraro, Deborah. "The Ins and Outs of Article Submissions" Websition.com. Ed. John Doetsch. http://www.websition.com/articles/121/1/The-Ins-and-Outs-of-Article-Submissions
Shaw, Steve. "Online Article Submission Tips" Onlinebusiness.about.com. http://onlinebusiness.about.com/od/marketing/a/articlesub.htm
John Doetsch is the editor of Websition.com where you will find additional web site content written by the Internet's most gifted authors. Authors are encouraged to submit articles to boost web site traffic by presenting your articles to thousands of targeted publishers, ezine editors, and webmasters. http://www.websition.com