How Web Design Can Affect Search Engine Rankings

Written by John Metzler

Continued from page 1

There are some no brainers too: Web sites with abnormal amounts of hyperlinks, bold or italicized text, improper use of heading, alt, or comment tags can also expect to see low rankings.

5. Choosing a Domain Name. The golden rule to web development of any kind is to keep your visitors in mind above all else - even search engine optimization. When choosing a domain name, one should pick either your business name (if you have a high-profile business name such as Chapters or Coca-Cola) or a brief description of your products. Domain names can always help with search engine optimization, as it is another area of your web site that important keywords can appear. Forget about long-winded domains such as as no one will ever remember it and it will be hard to print on business cards or in ads.

If you need to change your domain name for any reason you obviously don't want to lose existing rankings. An easy way to do this, and one that is currently supported by most search engines, isrepparttar 301 redirect. It allows you to keep your existing rankings for your old domain name, while forwarding visitors to your new web site instantly.

6. Using Frames. Don't use frames. Frames are a thing ofrepparttar 127833 90's (and inrepparttar 127834 Internet world that is eons ago) and are not even supported by some search engines. The search engines that are able to index your site through frames will most likely frown upon them. Whatever you are trying to accomplish by using frames can usually be done withrepparttar 127835 help of PHP includes or CSS (Cascading Style Sheets). Some browsers are not frames-compatible, so there isrepparttar 127836 danger of some visitors not being able to see your site at all. Bookmarking of individual pages within a frame becomes difficult without lengthly scripts being written.

7. Update Your Information. Not only does information printed two or three years ago look badly on your organization when it is read by a visitor, it is also looked down upon by search engines. Web sites that continuously update and grow their web sites usually experience higher rankings than stagnant sites. Whenrepparttar 127837 trick to SEO is offering visitorsrepparttar 127838 most relevant information, you can bet thatrepparttar 127839 age of web pages is taken into consideration by search engines. Consider creating a section of your site devoted to news within your organization, or have a constantly updated resources area.

Many shortfalls of web sites can easily be attributed to designers who just don't keeprepparttar 127840 user or search engines in mind. Search engine algorithms are quickly improving to try and listrepparttar 127841 most user-friendly sites higher, given thatrepparttar 127842 content and link popularity are there to back it up. So first and foremost, know your target market and make your web site work for them before focusing on search engine optimization. If you build it (properly), they will come.

Copyright John Metzler of Abalone Designs, November 2004. This article may be freely distributed if credit is given to the author. Abalone Designs is a family-run Search Engine Optimization firm in Vancouver, BC, Canada. Visit for a free personalized analysis of your web site.

Google’s Suggestion Beta Search – New SEO & Webmaster Wonder Tool or Over Rated Popularity Meter.

Written by James R. Sanders

Continued from page 1

Further Investigation – My Hopes Continue to Diminish.

To investigate my thoughts as thoroughly as possible, I spent some time readingrepparttar FAQ located at Nowhere in this FAQ does it say anything as to whatrepparttar 127832 “results” indicate other than thatrepparttar 127833 ranking of suggested terms are based onrepparttar 127834 popularity of searches done at Google. That does NOT come right out and say thatrepparttar 127835 number reported for “results’ in any way indicatesrepparttar 127836 actual number of searches forrepparttar 127837 particular search term, but yes, one could infer that meaning, especially SEO’s and webmasters so desperately looking for another way to help “properly” optimize their pages for Google. I can understand this thought process, and would have fallen prey to it had I not thought about it in a little more detail, butrepparttar 127838 facts speak for themselves, and common sense rules out.

Comparing Google’s Usage ofrepparttar 127839 Term “Results” Throughout Their Site.

The other proof I offer to substantiate my claims stems from repparttar 127840 context Google uses everywhere elserepparttar 127841 word “results” appears on their site. They tend to use that word EXCLUSIVELY withrepparttar 127842 results being returned forrepparttar 127843 number of matches for a particular search term from their database. Add torepparttar 127844 facts that Google has never been one to openly give webmasters or SEO’s ANYTHING that can be used to manipulate their SERPs and it just goes to further prove thatrepparttar 127845 experts are wrong inrepparttar 127846 assumption thatrepparttar 127847 “results” are an indication ofrepparttar 127848 search term’s search popularity at Google. The wayrepparttar 127849 terms are ranked to providerepparttar 127850 best possible suggestion IS based on search popularity at Google, butrepparttar 127851 number has nothing to do with repparttar 127852 actual number of searches conducted. That synched it. I have no choice but to believe thatrepparttar 127853 article written by Mr. Valentine is misleading, and that many other SEO’s are jumpingrepparttar 127854 gun to toutrepparttar 127855 “new salvation tool” to help us demystify Google search term popularity, or help us improve our page optimization. This “tool” isn’t going to give SEO’s and webmasters anything but a preview ofrepparttar 127856 number of SERP results they will have to wade through to find their information.

Takingrepparttar 127857 Final Plunge – Gettingrepparttar 127858 Information Straight fromrepparttar 127859 Horse’s Mouth.

Nevertheless, being I’d rather hold on to some shred of hope that I am wrong, I have takenrepparttar 127860 liberty to question Google and am still awaiting their reply. Althoughrepparttar 127861 order can give some insight into search term popularity forrepparttar 127862 particular search terms, there is still no way to know just how much of a difference exists betweenrepparttar 127863 first and second terms suggested. In all reality, there could be thousands more searches forrepparttar 127864 first term overrepparttar 127865 second, or their could be just a few more forrepparttar 127866 first overrepparttar 127867 second, but either way it really doesn’t give usrepparttar 127868 useful information that I’d like to see for SEO work like Overture’s suggestion tool does. When Google responds to my question, I’ll be more than happy to try to edit this article or postrepparttar 127869 results torepparttar 127870 forum. Until then, hopefully I am wrong, but I just can’t hold out hope that Google would make things that much easier for SEO’s and webmasters looking for ways to “optimize” their pages forrepparttar 127871 Great Google Bot.

James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and web site designer since 1997, and involved in self-employment ventures since 1992. He is presently a contributing author of NewbieHangout, and has been published through WebProNews. You can email him at

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