Another benefit of web conferences is ability of some instructors to host an "office" night and be available online for questions or discussion with students.

This increased contact can be more personal and while students and instructor discuss issues via conference, both are still able to handle other matters whether it's telephone calls for work or typing up a homework assignment or even cooking dinner. Web conferences are a tremendous tool for educators and students alike. The advantages they provide far exceed their own limitations. Classes that deal in languages and art are not suited to a web conference format, yet.

These limitations are imposed only by technology so far, yet what is possible for educators now was only a tale of science fiction three decades ago, so who knows what three decades more might bring. =========================================================== Find out why web conferencing can slash your companies travel and communication costs. Discover all you need to know about voip, and how to use this breakthro technology. http://www.web-conferencing-101.com/

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You need to be on your guard when one of these ideas shows up. Question them. Interrogate them if you must. "Why will media like you? What do you offer that's different than any other press release? What's so special about you? Why will someone want to read more about you?" Don't allow their pretty words to influence you. You must get to truth. Chances are what seduces you probably won't seduce media.

Remember, media people are looking for an angle or a story that would interest their readers. They want to know things like: "What's in it for my readers? Why will my readers care about this piece of information?"

If you can answer those questions correctly, then you have an excellent chance of getting coverage you're looking for.

Creativity Exercises -- Write a newsworthy press release

The only way to get better at recognizing a good press release is to practice writing them.

Start by writing what you think is a good press release. Put it away for at least 24 hours. Don't look at it. Don't even think about it.

After 24 hours is up, pull it out and read it. Ask yourself this question:

"Is this something someone else would be interested in or is this something only I (and maybe my mother) would want to read?"

Really ponder question. Don't let yourself answer it too quickly.

Still feel like it's newsworthy? Then try this exercise. Replace all references to you and your product with another business and product. I recommend inserting a business that is not one of your competitors. Use Find/Replace function on your word processing software to make this a quick and easy process.

Put your release away again. If you can wait another 24 hours, all better. But even moving on to a different project and coming back a few hours later will help it sound "fresh" to you.

Read it again. Do you still find it interesting now that it's about someone else?

It's tough to view your business objectively. Fortunately, this is a skill that will get easier more you do it.