Another thing to consider is, which font to use. I prefer simple sans-serif fonts such as Arial or Helvetica because they are clean and easy to read, but Serif fonts such as Times New Roman can be readable and appropriate in many circumstances. Script fonts, or any other hard to read font should only be used in rare situation that calls for it... and sill, it should and must be legible. Perhaps use of a special novelty font can be well used in a page headline, if it suits nature and tone of subject matter, but never as font for main body text. You may think that some extremely illegible font looks cool, but please, think about viewer... after all, isn't it what THEY think that matters?

Have some mercy on all those eyes out there!

The same rule of simplicity applies to how you justify your text as well. Be consistent with your use of text; it does not make sense to have one body paragraph Left Justified, then next body paragraph Centered. Just same, it does not make sense to have one paragraph wider than next if they are same type of paragraph.

And lastly, I must stress importance of being consistent. You might have nice individual elements on your site, but if you don't have a clear system in place, a "method" to madness, then all your "neat" stuff can go out window. Be consistent! All in all, if you did everything I have said so far, but were not consistent about it, then your design would suffer greatly.

Just remember, if you start simple, be subtle when it comes to emphasizing anything (especially text), and be consistent with layout and hierarchy, you will achieve clarity... and of course when communicating information effectively is crucial, clarity is everything.

Here's another way interactivity can add excitement and ease of use on your site. Let's say you have a lot of content. You need to put it in a small space. Interactive windows are solution. These windows can be dragged, collapsed, or totally disappear! Studies show that nobody wants to scroll and scroll and scroll down your web page. You may think that world is curious to find out what is on bottom of your page, but simple truth is that they are not. This is where using interactive window comes into play. Visit http://www.totalbiznow.com. Notice that we wanted to tell audience about all benefits of newsletter and also add benefit rich content to direct to online form. You can see that with other content on page that I was running out of room. The solution was simple. With addition of two interactive windows, we could fit all of important content where we wanted it. Also, it's possible to add as many windows as wanted, minimizing site to a very small area, relying on user interactivity. With proper design, one can direct web page viewer to more important elements, and ability for user to interact with web page will keep them interested. Visitors are also spared frustrating and trivial task of continuous scrolling.

What an exciting media! You can password protect your important files and use interactive windows to manage them. At Worldprofit, we've been pros for over seven years, at integrating your crucial company marketing with outstanding design and leading technology. Add some interaction to your site today!