How To Write To Persuade

Written by John Colanzi

Continued from page 1

Step # 3.

The third step in writing your killer copy is to let your prospects know that there is a solution to their problem. Not only is there a solution to their problem, but you haverepparttar solution.

Remember these three magic words, "I can help."

Identifyingrepparttar 129714 problem is not enough. You have to showrepparttar 129715 reader that there is a solution and you have it.

Tell them every benefit they will get when they order your product or take advantage of your service.

Let them know you can help them make more money, save time, or improve their health.

Step # 4.

The final step in creating killer ad copy is gettingrepparttar 129716 prospect to take action.

Identifying your market, determining their problems and letting them know you haverepparttar 129717 solution, is not enough.

You have to make them act.

You have to create a sense of urgency.

There are many ways you can do this. You can offer a special discount for fast action.

You can offer special fast action bonuses.

Ask forrepparttar 129718 order.

Let them know they don't have to put up with their problems another day. You can solve them right now.

These four steps are a basic outline to get you started.

Start studyingrepparttar 129719 sales letters you read and break them down intorepparttar 129720 four basic steps. Determine how effectiverepparttar 129721 writer was in coveringrepparttar 129722 bases.

Make notes on how you could improve onrepparttar 129723 sales letter. Learning to write persuasive copy is a life long venture.

You can write persuasive copy. You haverepparttar 129724 basics,repparttar 129725 rest is up to you.

John Colanzi. John publishes the "Street Smart Marketing" newsletter. Subscribe now and receive access to our Free Internet Marketing Library: If you enjoyed this article you can view more of John's articles at:

7 Formulas for Writing Articles That Get Read!

Written by Alexandria Brown

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3. The "Straw Man" Here you set up a premise and knock it down, showingrepparttar benefits of your alternative view or approach. This is ideal to use when you're discussingrepparttar 129712 drawbacks of a new practice or method that's controversial right now. Here's a great example we often see onrepparttar 129713 covers of health magazines: "Are High Protein Dietsrepparttar 129714 Key to Fast Weight Loss?" You get all excited, thinking you've discovered an amazing dieting revelation. Butrepparttar 129715 article reveals, point by point, that high protein diets are unsafe forrepparttar 129716 long term, and that of courserepparttar 129717 only reliable way to lose weight is through diet and exercise. Oh well! Back torepparttar 129718 treadmill....

4. The Mini Case Study Raise a provocative question and then answer it with three or four real-life examples. Example: For an article titled, "Should You Quit Your Job and Go Freelance?" you could begin with a few stats on how today's workforce is leavingrepparttar 129719 corporate world in search of solo bliss. Then you could feature a few real cases, each with different outcomes to show all sides ofrepparttar 129720 issue.

5. The Interview Choose a credible expert to interview for your article. For example, if your topic isrepparttar 129721 latest trends in banking, you could interview a top banking industry analyst. Present it in either a traditional article format or do a Q&A format.

6. The Trend Trends aren't just for fashion! Whenever a trend sweeps a certain profession, you'll suddenly see dozens of articles coveringrepparttar 129722 topic. Fromrepparttar 129723 latest hairstyle torepparttar 129724 latest tax shelter, people want to know all about these trends - their origins, benefits, and drawbacks.

7. The Study Finding These articles reportrepparttar 129725 results of a study or survey. If you do a bit of research, you can probably dig up a recent study on which you can base your article. Examples: "Blue Chip Companies Cutting Marketing Budgets Acrossrepparttar 129726 Board," "Armadillos Now Deemed America's Favorite Pet," and "More 20 Somethings Finding Love Online."

Hope these ideas got your juices flowing! Let us know if you need any help developing angles for *your* articles.

Alexandria Brown is president of AKB Marketing Communications. Her FREE monthly e-zine gives "how-to" tips on writing compelling copy for Web sites, brochures, and e-zines. Learn how to attract new clients and strengthen your customer relationships! Subscribe today at or by e-mailing

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