How To Write The Perfect Classified Ad... and How To Use It To Make Sales

Written by Kevin Nunley

Continued from page 1

3. Pay special attention to your ad's subject line. Use top marketing words like new, free, improved, save, and profit to get customer attention. Communicate your offer's most important benefit in three to five words. Headlines that mention big money or a free computer get clicked most.

4. The Internet still turns on free information. Pull people to your web site by offering a free report, analysis, insider tip, revelation, booklet, or e-book.

Once your ad has enticed people to get to your web site, they usually need a little bit of time to think about whether or not they want to purchase. This is where autoresponders come in.

Try putting an email box right belowrepparttar offer for your product or service. Place it just belowrepparttar 101089 button people need to click to order.

Your box should say "Would you like more information? Put your email address inrepparttar 101090 box and we will send it to you." Haverepparttar 101091 form trigger a three message autoresponder. Each message should tellrepparttar 101092 customer more about your offer,repparttar 101093 benefits it can bring them, and other helpful information.

This method works. We found almost half of those who asked for more information soon purchasedrepparttar 101094 product or service.

Only about 10% of us are true impulse buyers. Yet most web sites focus on gettingrepparttar 101095 visitor to buy, now. Onrepparttar 101096 contrary, most people need time to consider a purchase before they will enter their credit card information.

A brief series of autoresponder messages arriving one each day is a terrific way to keep prospects interested and thinking about you.

Include links to your site and torepparttar 101097 specific page that featurerepparttar 101098 offer. In most email programs, putting http:// before your URL turns it into a live link customers can click.

Kevin Nunley provides marketing advice, business writing, and popular promotion packages. See his 10,000 free marketing ideas at Reach Kevin at or 801-328-9006.

Ask Mr. D - Banner Ads

Written by Bill Daugherty

Continued from page 1

To be most effective, banners need to be placed on high traffic sites that target visitors most likely to want your type of product or service.

Animated banners do produce higher click-through rates than non-animated banners. At least, that has been my experience. The two sites I have listed below offer free animated banners. They are both easy to use.

Animation Online


Don't make banner ads your only marketing effort, but only one part of your overall marketing plan.

Bill Daugherty Do you have an advertising or marketing question you'd like to see published in this column? Send it to You can visit Mr. D's website at:

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