How To Write Super-Effective Ads and Sales Letters!

Written by Dean Phillips


Continued from page 1

Next comesrepparttar third letter letter inrepparttar 118593 formula: D="DESIRE". You have to make your prospects "DESIRE" your product or service. Andrepparttar 118594 way to do that is with benefits, benefits and more benefits!

Remember, just keep telling them what your headline promised. Also, tell them what they stands to gain by purchasing your product or service. More importantly, tell them what they stand to lose, if they doesn't purchase.

Push their emotional "hot buttons", by using magic selling words like, new, save, amazing, free, guaranteed, security, no-risk, look younger, feel better, etc!

Now we come torepparttar 118595 last letter inrepparttar 118596 formula, but certainly notrepparttar 118597 least: A="ACTION". You want to close your ad or sales letter with a call to action! In other words, ask them forrepparttar 118598 order. It's important to ask forrepparttar 118599 order at least three times, preferably six or more.

Here are a few examples of effective closes:

1. "Just click onrepparttar 118600 button below to order NOW, Risk-Free"!

2. "To get your FREE website, Order NOW"!

3. "Don't waste another minute! Order NOW"!

Something else that's very effective is to include a post- script (P.S.) atrepparttar 118601 end of your ad or sales letter. Your post-script should include an enticement of some sort, to get your prospects to order NOW. You should also userepparttar 118602 post-script as a final call to "ACTION"!

Here's an example of an effective post-script:

P.S. "Don't forget, if your order withinrepparttar 118603 next ten days, you'll also receive a personalized calculator mouse pad FREE, with your company's name embossed in gold lettering! Order NOW"!

You can also use a post script to tie everything together, by summarizing your most important benefits.

Another reason that you should use a post-script is strictly elementary. Studies have shown that most people, when reading an ad or sales letter will readrepparttar 118604 headline and then immediately zoom right down torepparttar 118605 bottom ofrepparttar 118606 page to check outrepparttar 118607 price and see if your offer is anything that they'd be interested in.

Anyway, that's it. That's "How To Write Super-Effective Ads and Sales Letters"!

Followrepparttar 118608 formula faithfully and it will rarely let you down.

And remember, when writing your ads and sales letters, ALWAYS, ALWAYS, ALWAYS keep in mind that one question we all want to know: "What's in it for me"?



Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Make Money Online! Internet marketing expert, Dean Phillips will help you make money online, starting today...Guaranteed! For details just visit my website.

Website: http://www.lets-make-money.net




How to get bundles of traffic to your website …

Written by Rob Rawson


Continued from page 1
Solo email advertisements – Instead of advertising in an ezine, you may be ableto pay to send out a solo mailing torepparttar readers of an ezine. Online classifieds – There are a number of places where you can advertise in online classifieds, sometimes for free or sometimes you need to pay. I haven’t had any personal experience with this area, and I’m not sure that it is really that effective, but everything is worth a try! Offline advertising – Some companies have had success in advertising in offline media such as newspapers and magazines. I wouldn’t focus on this area until you have exhausted all other online possibilities. Banner advertising – If you have a product which is aimed at a general consumer market (and you have good conversion rates) then you can be quite successful with this method. However, you will generally need to spend a minimum of $5000 just to test and see if it is working (that’s if you advertise on any ofrepparttar 118592 major banner networks). I wouldn’t recommend banner advertising unless you have experience with Internet marketing and / or you have a really great product or offer. Pop-ups – As you probably already know, untargeted pop-ups are generally quite ineffective (unless your aim is to have your visitors pull their own hair out!). Once again it can work but it is only for those who are experienced atrepparttar 118593 game. Targeted pop-ups can be a lot more effective but you need to make sure that they are really targeted – a lot of research is needed to make successful use of ‘pops’. Guaranteed traffic 10,000 hits!!! – If you ever see any promotions for guaranteed hits, for example: “10,000 hits for $360” - stay away. Generally, companies making these offers will get you hits by using overpriced pop-up traffic. Other online advertising methods – There are many other ways niche methods to advertise online and we can’t coverrepparttar 118594 all in this issue ofrepparttar 118595 Ecourse, but they are all worth trying as long as it doesn’t cost you too much money. Free links from other sites – A highly recommended way to boost traffic is to get links from other sites for free. To get quality trafficrepparttar 118596 site should have a similar subject to yours andrepparttar 118597 other site needs to give your site a great recommendation from a page that people visit on their site -not just a simple link from their links page- A link from their links page may increase your popularity with Google but it is unlikely to get you any visitors. Affiliate links from other sites – An affiliate program is a great way to get visitors to your site to buy your product. This is obviously only appropriate if you have a product to sell which you can offer an affiliate commission on. If you are only selling other people’s products through their affiliate programs then you can’t really have an affiliate program of your own. Other paid links from other sites – You can pay other sites to link to your site in an arrangement where you pay per month or other negotiated period. Affiliate networks – If you have an affiliate program you can get your program onto an affiliate network which gives you instant access to a whole lot of new affiliates who can promote your program. Joint Ventures – I have left this to last because it is one ofrepparttar 118598 most effective methods. You can get a relationship with someone who has a site in your general topic area or an ezine in your topic area. The key to this method is to develop a relationship with that person. Then they can promote your product and get a commission fromrepparttar 118599 sales that ensue.

Which method should I use? There is no best method for getting traffic. Generating quality traffic requires some hard work and dedication – everyone will hit and miss usingrepparttar 118600 methods described above. The most important thing is to test each method, look atrepparttar 118601 results andrepparttar 118602 overall trends in your sales and then decide which method is best for you. Profitpuppy.com

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