Continued from page 1
3.Remember its not about you. Itís about your prospect, and whatís in it for her. Donít tell her about your mission statement. Donít tell her about your company history. Tell her whatís in it for her if she takes you up on your offer.
4.Ask for response. People wonít call if you donít ask them to. Tell your prospect what it is you want her to do. Call for a free quote. Visit our web site. Come in today and stock up. Send in this coupon. You get point.
Following these steps will turn an anemic response into a robust, healthy one. And that will make your whole business feel better.
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference