How To Write Sales Letters That Deliver

Written by Lisa Packer

Continued from page 1

3.Remember its not about you. Itís about your prospect, and whatís in it for her. Donít tell her about your mission statement. Donít tell her about your company history. Tell her whatís in it for her if she takes you up on your offer.

4.Ask for response. People wonít call if you donít ask them to. Tell your prospect what it is you want her to do. Call for a free quote. Visit our web site. Come in today and stock up. Send in this coupon. You getrepparttar point.

Following these steps will turn an anemic response into a robust, healthy one. And that will make your whole business feel better.

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at Dramatic Copy: The Right Words Make A Dramatic Difference

Direct Marketing Puts Information In The Buyerís Hands

Written by Daegan Smith

Continued from page 1

The most common and most recognized form of direct marketing is a direct-mail campaign. A database is generated to form a list of potential customers and specific information and promotions are aimed especially for them. This getsrepparttar information directly intorepparttar 137219 hands ofrepparttar 137220 people most likely to purchaserepparttar 137221 products being offered.

Direct marketing offers advantages over other forms of marketing such as network marketing and broadcast marketing. With direct marketing, you can target a very specific group. A company can makerepparttar 137222 campaign large or small, depending on their budget. Ads can be test marketed to see ifrepparttar 137223 response rate is good before a larger campaign is started. Also, you can customize your direct marketing efforts to your former customers by compiling a database from past orders.

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