The next rule of good classified copywriting has to do with arousal of reader's desire to get in on your offer. In a great many instances, this rule is by-passed, and it appears, this is real reason that an ad doesn't pull according to expectations of advertiser.

Think about it - you've got your reader's attention; you've told him/her it's easy and simple; and you're about to ask reader to do something. Unless you take time to further "want your offer," your ad is going to only half turn reader on. Your reader will compare your ad with others that have grabbed his/her attention and finally decide upon one that has generated most interest.

What is being said is that here is place for you to insert that magic word "guaranteed" or some other such word or phrase. So now, we've got an ad that reads: MAKE MONEY! Easy & Simple...We show you how! Guaranteed!

Now reader is turned on, and in his/her mind, he/she can't lose. You're ready to ask for reader's money. This is "demand for action" part of your ad. This is part where you want to use such words as: Limited offer..Act now! - Write today! - Introductory Price..Buy Now!

Putting it all together, then your ad might read something like this:

MAKE MONEY WITH POWERFUL ADS! With our Easy & Simple Solution, you can learn how to write Winning Classified Ads...Guaranteed! Introductory Price of only $00.00! Go to http://www.website.com

These are ingredients of any good classified ad - Attention- Interest - Desire - Action... With these four ingredients skillfully integrated into your ad, your profits will increase accordingly. --------------------------------------- Create Money Pulling Ads Like Magic! The Classified Ads Promotion Ebook contains all of resources and techniques you need to write Money Pulling Ads! Complete Resell Rights. Go to: http://www.classified-promotion.com

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6. Press releases. Your newsworthy press release could generate loads of free publicity for your business. Invest some of your marketing funds in educating yourself on how to generate publicity; an excellent source of information is Paul Hartunian's website at http://www.prprofits.com/ .

7. Advertise on a targeted website. Find complementary but non-competing sites and check their rates for advertising. Banner ads are most common type of advertising permitted; however, they're usually not very effective. Text ads or endorsements typically perform better.

8. Mini-sites. These small sites (typically around 3 or 4 pages) are focused on selling one product. There's usually no free content; just a sales letter, perhaps a FAQ and some contact information. Mini-sites are an excellent way to get your prospect to do just one thing, whether that's order your product or sign up for your newsletter. The costs to create a mini-site would include domain name registration and hosting fees.

9. Experiment with some of promotional services offered online. The only way to know for sure whether or not they'll work for you is to try them (and track results). Use discretion -- be careful not to associate your business with promotion services that are nothing but 'disguised' ways to spam! Before you shell out cash for these types of services, ask around for first-hand experiences.

10. Hold a conference. A great credibility builder is to offer a web or phone conference for your visitors. Use it to offer helpful information -- for example, you could open conference to questions from audience -- and generate additional interest in your product or service. Two sites that offer conference services are http://www.easyconference.com/ and http://www.bridgerentals.com/ .

Don't be afraid to invest in marketing your online business. Effective 'free' promotion is always wonderful, but there are many equally effective paid methods that can result in a great return on your investment. Be sure to track results for each method you use; that way you'll be able to concentrate your efforts on those methods that work best for *your* business.

Stay tuned next time for a checklist on promoting your Internet business in 'real world'!

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