I mean gee... why reinvent wheel? There are a ton of great headlines out there already!

Here's another example:

"Great New Discovery Kills Kitchen Odors Quick... Makes Indoor Air Country Fresh!

In my swap file I would write it down using a fill in blank approach:

"Great New _____ .... Makes _____!"

I could now take this generic headline and apply it to almost any business...

Weight loss for example:

"Great New Diet Pill Burns Unwanted Fat... Makes Dieting Easy!"

So moral of story is... The next time you come across a headline that grabs your attention, don't just stare at it! Write it down in your swap file using a fill in blank approach.

And over time, next thing you know, you'll have so many fill in blank generic headlines to choose from in your swap file....

You'll never be stuck for a headline to write ever again!

For sake of your readers, for sake of clarity and for sake of personal pride...Proofread it! Read it out loud. Read it again and again just to be sure. Do you want potentially millions of people to think you are a bonehead?

Every day surfing web I encounter site after site with so many errors; obvious stuff that a 3rd Grader could pick up on. These people are just too darned busy building pop-ups to proofread their copy. Rush, rush, rush.

And these are people trying to sell me things! Do I want to buy from a Bonehead? Not bloody likely. You may have noticed this is a pet peeve of mine. That being said, a person that does not pay attention to little details of publishing online may not pay attention to all little details of good service. I can't imagine that I am only one that jumps to that conclusion.

It could cost you a lot in sales and/or credibility. Proofread. Take time before you upload. Don't be a Bonehead.

David Parton:

Helping others and myself Improve their income and boost their health and energy levels with Tahitian Noni Juice.