How To Write Irrestible Email Copy

Written by Philip Lim

Continued from page 1

For instance, an auto accessories web site might ask, "Having trouble finding that special part?" (and how,repparttar man living in rural Arkansas might say).

Or, pique their curiosity: "We have parts you won't find elsewhere ..." (really, which ones?).

Forrepparttar 109538 SUV enthusiasts, who tend to view their vehicle as a macho display, you might want to highlight their need to be bigger and better: "Make it better, make it bigger, make it perform ..." would draw in a nice segment ofrepparttar 109539 male population who want auto parts that do all of those things.

Get into your audience's mind set, and try different avenues; brainstorm and write everything you come up with.

Pretend you're a 22-two-year old who wants speakers that will blast and can be heard from ten blocks away, and see what you can come up with that would appeal to them.

Then place this atrepparttar 109540 top of your email, in nice, bold print.

Chances are, you'll hook them in, and they'll want to read more.

*Step Five: Personalize Your Email*

We all like being addressed by name, and it's no different with emails.

If you can address your recipients by name, please do (your web developer can create a script that puts names in automatically).

If not, or you can't afford programming fees, then try addressing your audience in as personal a manner as possible.

Instead of "Dear sir or ma'am" try "Dear fellow auto enthusiast ..." for your car accessories.

*Step Six: Create Lead Paragraphs That Pull People In*

Okay, you've got a nice headline.

Now, takerepparttar 109541 information you gathered in steps one, two, and three, and write a paragraph that highlightsrepparttar 109542 main reason people will buy from you, or use your service.

Use their language, too. If you are selling highly technical software to computer nerds who administrate servers, you will use a different tone and language than if addressing young adults who buy body piercings.

Know your audience, and write to why they want to come to you.

Use a warm, friendly tone, as if you are talking directly to them. "Are you tired of not findingrepparttar 109543 car part that you want, at an affordable price?

We understand, because at Auto Accessories Unlimited, we're car enthusiasts ourselves.

We know what it's like to look for that special part for a classic Chevy, because you want your car to look great ..."

Userepparttar 109544 word "you" more than "we" or "I".

People don't really care that much about how great you are; they care about how well you will meet their needs.

By addressing them inrepparttar 109545 second person, you are unconsciously letting them know that they arerepparttar 109546 important ones, and in selling, that's vital psychology.

Which firm would you rather so business with?

The one that says, "Our firm has highly credentialed marketing staff, with associate's degrees in marketing, finance, and commerce.

We have completed courses in administration, and have a huge facility in Podunk, Nebraska," orrepparttar 109547 one that says, "Fromrepparttar 109548 moment you walk into our store, we concentrate on you.

We will spend individual, quality time to discover your needs, and to help you create a marketing plan that will help your firm grow-and make you more money."

Use this same approach in your emails, and you'll see increased response rates.

*Step Seven: Say It Early*

People going online are often busy and impatient, and will often scan justrepparttar 109549 first few sentences of emails.

You may only have one paragraph to communicaterepparttar 109550 meat of your message, so do so; you can round out with more detail later in repparttar 109551 main part of your email.

Try to create your first paragraph as a "mini-telegraph" or your message, with a link to your web site, and you'll getrepparttar 109552 quick and restless readers to act as well.

*Step Eight Give Them Reasons To Buy*

Your main body should round outrepparttar 109553 appeal torepparttar 109554 emotions that you used in your headline.

Now, you're using facts to convince them.

This isrepparttar 109555 part where you discussrepparttar 109556 high-tech software,repparttar 109557 beautiful colors,repparttar 109558 great price.

You've already gotten them interested in your product; here, you get to give them your "sales pitch."

Not sure what to say?

Ask your sales force, if you operate offline.

If you're a one-man operation, imagine a scene in which a customer is sitting acrossrepparttar 109559 desk from you.

What questions would they ask about your product or service?

How would you answer them?

Use this in your main copy, to let them know how great your business really is, and why it's better than others.

Step Nine: Create A Strong Call To Action*

If a customer walked into a store to shop, a good sales person would ask, "Would you like to look at today's special?" or "Would you like to pay with check or credit card?"

We can learn from this behavior, and should use it in our email marketing.

These questions are "calls to action", lettingrepparttar 109560 customer know that you expect them to take a decided action.

People don't know they are supposed to come visit your web page, or learn more about your great products, unless you tell them to.

A call to action can be as simple as a link that opens up your email address to find out more information, or as elaborate as a link to a .pdf brochure that explains your products and services in more detail.

And don't let them put off taking action.

Remind them that this is a time-limited price, or value, and that they should "order today" to get this special.

Otherwise, they will think, "I'll do it tomorrow" and forget, since "out of sight" is often literally "out of mind" for most of us.

*Step Ten: Offer An Incentive*

We all love to get something for free, and this could berepparttar 109561 factor that pushes an undecided customer into actually ordering from you.

Whether you provide a discount, a free ebook, or free software, you should give them a reason to order.

One excellent incentive is a money-back guarantee, since most of us are naturally suspicious when we go online: we wonder if repparttar 109562 product will really work, and ifrepparttar 109563 company really stands behind their products.

Because afterrepparttar 109564 headline,repparttar 109565 "P.S." isrepparttar 109566 second most frequently read part of an email, many companies like to place their incentives there.

It's more likely that it will get read, and encouragerepparttar 109567 customer to act.

*Step Eleven: Keep Them Short*

Reading emails is hard onrepparttar 109568 eyes, and for this reason, most people only scan them.

Do your customers a favor, a keep your email messages short and sweet.

They will appreciate it, and there's a greater chance that they will be read.

Philip Lim is the editor of which is dedicated to teaching newbies or beginner marketers to internet marketing the ropes. Enroll into our free 10 days intensive email course: "Strategies for Internet Marketing Success"

Guarding Against Email Scams

Written by Susan Dunn, Marketing Coach and Consultant

Continued from page 1

Skim throughrepparttar email and you will find bad English. I mean far worse than usual!


The signature line doesn’t ring true either. Use your intuition. I have received some that said “Benjamin Smith, Director of Services, blah blah.” Nowhere onrepparttar 109537 PayPal site will you find anyone’s name of position withinrepparttar 109538 company … will you? One ofrepparttar 109539 feelings we all have aboutrepparttar 109540 Internet is that anonymity, and it holds true. Who “runs” I mean what person?

Another sure clue is those odd words or letters atrepparttar 109541 bottom. I’ve tried to find out what purpose they serve (torepparttar 109542 perpetrator, I mean) and haven’t been able to, but if they’re there, there’s your clue.

In this caserepparttar 109543 email is signed:

“Thank you for using PayPal. > > zapzevoe”

At other times there are several lines of letters running acrossrepparttar 109544 bottom.


Other emails will tell you to go to a URL to give information about your account. It will not be or but something else. Often it is a site with PayPal listed atrepparttar 109545 end, like .


Pay attention to when you feel something’s suspicious, but beyond that don’t get curious. What are these people after? I don’t know, and I caution you not to be investigate. Just deleterepparttar 109546 email or forward it on to PayPal (see instructions below). Don’t go torepparttar 109547 spoof site they list, or openrepparttar 109548 attachment, or reply torepparttar 109549 email.

If you are in doubt, callrepparttar 109550 businessrepparttar 109551 email is allegedly from. In this case, if you go torepparttar 109552 PayPal site, you will see ample information about fraud and protection of your account. Included isrepparttar 109553 advice that you go to paypal and log in: . Also that you report any possible spoof email or fake websites by forwardingrepparttar 109554 email to . You can go here to report a fake as well. PayPal tells you how they will request information from you, for instance, using your first and last name, and that they will also request you go to and login. If you use a service such as PayPal, be sure and check out their anti-fraud information.

Lastly, here are two numbers where you can reach PayPal: 1-888-221-1161 and 1-402-935-2050 should you wish to talk to someone.

In sum, look for these clues re: fake email and when in doubt, callrepparttar 109555 company, or simply deleterepparttar 109556 email without responding to it:

·Strange subject lines ·Your first and last name are not used ·Grammatical errors, typos and misspellings withinrepparttar 109557 body ofrepparttar 109558 email ·Letters strung out atrepparttar 109559 bottom ofrepparttar 109560 email

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