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They are all screaming to
reader - "Pick me! Pick me!"
To further complicate matters, things that are happening around them may distract reader. Noisy kids, sounds from a television or radio, traffic noise, an over-heard conversation...these can all compete for reader's attention.
Magazine publishers understand this principle all too well. You only have to look at magazine racks in newsagents to see what appears on front covers of each publication.
Bold headlines like: "Royal Sex Scandal"
"Win $150,000 Sports Car Inside" " Six tell-tale signs that he's cheating on you". Eye-catching headlines like these are targeted at specific audiences and are designed to sell magazines.
Home decorating or lifestyle magazines may use headlines like: "17 ways to save on bathroom renovations" or "New Fashion Trend For Kitchens".
Business magazines may use headlines like: "How To Negotiate And Win" or "Your Bank May Be Charging Too Much". So study headlines on magazine covers and you'll get a real insight into what works and what doesn't.
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Noel Peebles has bought, developed and sold several of his own businesses, and has been involved with the purchase and sale of many others. He has fifteen years of 'hands on' experience, directing his own highly successful' retail businesses, including franchise marketing and business development. He also has his own public self-storage complex. And, he's traveled extensively to over forty countries.
