"How To Write Effective And Unique Articles That Are Optimized for the Search Engines"

Written by Karl Augustine

Continued from page 1

Article optimization tactic 4: Utilize keywords inrepparttar 1st sentence ofrepparttar 127856 initial paragraph. This an easily be accomplished and still makerepparttar 127857 paragraph read well and in a natural sounding tone if read back. Remember that you want your reader to feel like they are being talked with not "at" and you want your reader to not realize that your placement of your keyword phrases might be planned.

Article optimization tactic 5: Utilize keywords in text with appropriate keyword density. After you write your article, you can easily edit to try to obtainrepparttar 127858 best keyword density forrepparttar 127859 search engines you'd like to target.

Google's optimum keyword density is between 1.5% to 2.5% keyword density atrepparttar 127860 time of this writing.

Once you haverepparttar 127861 article written you can use GoRank's keyword optimization tool http://www.gorank.com/seotools/ (new browser opens) to check whatrepparttar 127862 keyword density is ofrepparttar 127863 text ofrepparttar 127864 article so you can edit accordingly.

Remember, you don't want to 'stuff'repparttar 127865 page with your chosen and targeted keyword phrase but you do want to make sure that you utilize your keywords when you can up torepparttar 127866 required amount forrepparttar 127867 desired keyword density.

Article optimization tactic 6: Bold or italicize keywords in text. When bolding and italicizing your keywords in your articles, it isn't necessary to bold and/or italicize every keyword phrase. Whenrepparttar 127868 reader comes across bolded and italicized words they add emphasis torepparttar 127869 text atrepparttar 127870 time they read those words. So you should use your best judgment as to what looks right and 'reads' right when you edit your article.

One key item to remember to write naturally so you get your message across in a human manner.

You wantrepparttar 127871 reader to click to your link atrepparttar 127872 end or inrepparttar 127873 body ofrepparttar 127874 article andrepparttar 127875 more human and conversational your article comes across,repparttar 127876 more likely thatrepparttar 127877 reader will travel torepparttar 127878 URL you'd like them to see. Some marketers write their articles without search engine optimization in mind and then go back and edit them forrepparttar 127879 search engines.

After your article is optimized, do all you can to get it posted to other web sites sorepparttar 127880 number of relevant links pointing to that article is heightened. If you get your article posted to some ofrepparttar 127881 heavier web sites that post articles and haverepparttar 127882 correct categories where your article will fit,repparttar 127883 faster your article URL will get indexed byrepparttar 127884 search engines.

Author, "9 Deadly Mistakes To Avoid When Starting An Online Business" Publisher, "Starting Smart!" e-zine

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SEO Expert Interview

Google Tops Fifty Billion Market Cap With Innovation

Written by Mike Banks Valentine

Continued from page 1

Yahoo! Search has introduced a Google clone search page but who will see it? If you visitrepparttar Yahoo home page, you'll see a couple of hundred links to all their services such as Yahoo Jobs, Yahoo Dating, Yahoo Finance, Yahoo Mail, Yahoo Movies Yahoo Stores, Yahoo News, Yahoo Web Hosting, "More Yahoo" and "Even MORE Yahoo" links nearrepparttar 127855 bottom ofrepparttar 127856 home page, blah blah blah, etc. But they've put up an elegant Google clone for their search page at search.yahoo.com. That nobody will ever see unless it is bookmarked or typed directly intorepparttar 127857 browser address bar!

Yes, you can search fromrepparttar 127858 Yahoo home page and that isrepparttar 127859 most prominent of allrepparttar 127860 Yahoo's glut of stuff, but I'll bet they posted this spare little copy of Google's home page to appease those who don't want to wade throughrepparttar 127861 rest ofrepparttar 127862 mess to get to search. This placement means that only those of us that purposely AVOID their home page and jump right to search by typing http://search.yahoo.com/ intorepparttar 127863 address bar will find that page.

That'srepparttar 127864 equivalent of MSN of course where you must type in http://search.msn.com to see THEIR spare search page. But MSN has at least kept some elements of branding inrepparttar 127865 design of that page, while Yahoo has made their page LOOK likerepparttar 127866 Google home page with a Yahoo logo. I can't wait to see how they'll integrate Yahoo Desktop Search intorepparttar 127867 browser ...repparttar 127868 same way Google did.

Yahoo entersrepparttar 127869 Desktop Search race how? Buying a company! According to Mike Grehan in a Pandia Search News article "Yahoo! may also be joining inrepparttar 127870 race for Total Search. They recently acquiredrepparttar 127871 e-mail software company Stata Labs which sells an e-mail application called Bloomba that lets people search message text and attachments."

Todayrepparttar 127872 market has confirmed what searchers already know, that Google now tops Yahoo in financial relevance as well as in search relevance. Google leads and Yahoo follows. Google develops new technology while Yahoo buys it.

Google envisions & innovates but with Yahoo it's more like "Yahoo see, Yahoo do" done by buying another company.

------------------------------------------------------------ Mike Banks Valentine does Search Engine Optimization contact him at http://SEOptimism.com/SEO_Contact.htm Visit http://RealitySEO.com for Mike's daily commentary on the Search Engine business. Subscribe to the RSS feed or join and comment yourself on the latest search news. ------------------------------------------------------------

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