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When choosing keywords that will be central theme of your article, it is necessary to define what your article will be about, who information in article will benefit, and how it will tie into your USP before choosing your keywords. After you've thought through this, then come up with a list of keywords that will be suitable as central them of article.
Next, decide which keywords you will center your article around based on number of searches that keyword gets per day and by assessing how much competition there is for that keyword phrase. Once you have chosen your keyword phrase for article, name your page.
Example: If 'green widgets' is keyword you wish to base your article on, you may want to name your web page 'greenwdgets.htm' or 'greenwdgets.html' or 'greenwdgets.shtml'.
Article optimization tactic 2: Utilize keyword in title tag.
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Author, "9 Deadly Mistakes To Avoid When Starting An Online Business"
Starting an online business
"65 Answers To SEO Questions..."