It’ll take me few days to write it but process of writing would be less painful since I have already gathered various information about it. It would be just a matter of putting story together.

What would quality and acceptance level of my article be?

The reception will depend on demand and interest for subject of article. But quality of research will pretty much dictate quality of article.

Conclusion: better homework we do during research, better article we write.

Category #3: The absolute best way of writing articles – this goes for books and reports also.

Let me pick a topic for yet another article: “How To Write Best Articles.” If I would’ve picked this topic two years ago, I would’ve had no clue about it. I would’ve been in Category #1. Or I could’ve done research and moved to Category #2.

Since I’ve done plenty of reading on this subject (articles, reports, ebooks), and I’ve gone through experience of writing and submitting articles (bad and good), it took me only 20 minutes to write this article.

That’s because I already had this information in my brain. It was just a matter of typing it up in Word Document.

What would quality and acceptance level of my article be?

The first time I wrote an article from my knowledge and experience, it got picked up by websites that I have never even heard of. Amazing. When I submitted it to ezine directories, only reason it was rejected by webmasters or their publishers was because I didn’t follow their posting guidelines. A little technical glitch. Ooops! :-)

Once again, demand and interest for subject of article will dictate level of acceptance. And what about quality?

Think about it for a second.

If I ask you to tell me more about supersonic X-43A scramjet that splashed above Pacific at Mach 9.8, shattering existing world aviation speed record of Mach 6.8, how much would you know about it?

But if I ask you to tell me about your latest experience with … you name it … how much would you know about it?

I’d have to schedule a time slot so you can give me all details. And how about you writing it down in an article format? Do you think you will have a hard time writing it?

The quality will be enormous since it will contain your unique personal experience. It will be original. People will want to read it (just as you’re still reading this article) because they want to learn from other people’s experience – bad or good.

Conclusion: it takes least amount of time to write an article from your personal experience and it enjoys most amount of reception. Now, tell me about your experience because I want to learn from you.

9. Always link to a sample issue. Otherwise, they have no idea what they’re signing up for. Always refer to title of publication. I’ve seen signup requests for publications with no name!

10. Provide free archives. A history of a newsletter indicates if it’s new, or an established publication. The latter hints at authority on subject matter. If new, note somewhere that archives will be provided. In this way, you offer a second chance to sign up later, once prospect has an opportunity to see product.

11. Have you seen this? I have. Some newsletters ask for content suggestions and ideas, but they don’t have an issue available, or archives online, making it difficult to understand what they cover, or what was previously written about.

12. How often does it arrive? Make sure this is indicated on informational page.

13. Is it HTML or text based? Do you offer a choice?

14. What are benefits of subscribing? Does it teach? Offer discounts? Accept advertising?

15. How good is it? Provide testimonials and reader feedback, with their permission. This is especially helpful in competitive industries.

16. If your publication is monthly, here’s an idea from magazine publishers. In your information page, list topics to come in next year beforehand. This is great for fee-based publications too. Keep reader interested by what you plan to cover.

17. Offer referral incentives. This may make more sense for fee-based publications, but be creative. If you’re a consultant, and want to drive up readership, is there something you can offer such as free 15 minutes of your time, or a give away ezine, or discount on future services?

18. Announce upcoming issues on your homepage, and publication itself. Some newsletters come same day, every week. If for some reason they will NOT be delivered, make sure to warn subscribers in previous issue. Otherwise, you may be bombarded with “Where’s my newsletter!” emails.

19. Avoid relying on a simple box signup alone. Place a “View information” text link inside it that invites your visitor to learn more, gain trust, and get excited about your publication. Place a “Tell a friend” box on information page too, for fast and easy referrals to your newsletter.

20. For more ideas on how to promote and present a newsletter offering, study techniques used by Successful-Sites. There’s information on writers, pictures, archives, topics, resources, and more!