Continued from page 1
7) Other words that can possibly help in your ad include: Free, Offer, Quick, Easy, Last chance, Just arrived, Announcing, Limited edition, limited offer, prompt results.
Bonus section 1: Another 3 tips on testing and tracking your ads
1) When you test your ads, you may wish to test word-by-word. Test by changing your headlines or change
format of your words (eg. bold, capital letters, italics).
2) Concentrate your ads in a few places rather than advertise all over
internet. Try to do a thorough job in
few places that you’ve chosen before you move on to
next. 3) Try to increase
reach and frequency. Few prospects will act after seeing your ad for only one time. You need to have an ad exposure of at least 7 times.
Bonus Section 2: Here is a specific example on how you can transform your ad
First, you may start with….
“Freelance graphic designer does great designs. www.yourdomainname.com”
Next, you spell out some specific benefits to your prospects if they respond to your ad…
“You get attractive sales ad when I personally design your graphics. www.yourdomainname.com”
Make it attention-grabbing by changing it to….
“Explode your sales with my attractive graphics for your ad campaigns. www.yourdomainname.com”
Finally include
word “Free” and put a strong call to action into your ad…
“Free access to my clipart library for limited time only. Explode your sales with my attractive graphics for your ad campaigns. www.yourdomainname.com”
Viola!! Put some practice into this exercise and you will soon find it easy to churn out 3 to 5 line ad copies at
drop of a hat! One last tip for you…
Before you start writing a classified ad, it is a good idea to take a look at how other people are writing theirs. Take note of those that you find appealing and use
same formula. Get it right and you should be receiving good click through rates!

Evelyn Lim is the publisher of weekly newsletter "Mapping You to Success". She aims to equip her readers with skills to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.com . Or, read her blog "Online home business journals from Singapore" at http://www.EvelynLim.com for more information