After getting everyone’s comments, assemble questions and group by category. For example, questions about how quickly you ship products would be under your “Shipping” category, etc.

Write your FAQ in a “Question & Answer” format.

Organize questions in each category so most important questions appear near top.

Create a “Table of Contents” at top of your FAQ page and put most asked questions here.

Hyperlink them so your customer just has to click to get to answer. Or hyperlink your categories at top of page.

Here’s a few more tips:

-Keep your FAQ updated. Are answers still relevant? Review monthly.

-Keep your questions and answers concise. No more than a paragraph. If question requires a long, detailed answer, have a link to a separate webpage.

-Don’t create your FAQ as a file that a prospect has to download to read. Most people won’t bother, and they’ll leave your site frustrated.

-Include info and links at bottom of each FAQ page so that a prospect can contact you if they still have unanswered questions.

David Coyne is a marketing consultant and online entrepreneur.

A unique feature of Flashation is possibility to create an unlimited number of different layouts for navigation menus. It does not necessarily have to be a neat row of buttons from left to right or top to bottom. By using anywhere from one to as many as 250 buttons and arranging them in any configuration over many lines, horizontally, vertically and diagonally, a personalized layout can be formed.

The price for this tool has been set at US$29,95 but, as a special introductory offer, Flashation Web Menu Builder now sells for just US$19,95 for a limited time only.

Flashation already offers more than 50 unique button templates, and more will be added to software in future upgrades. People who buy Flashation now will automatically receive upgrades with more buttons and expanded features, up to next major version, for free.

More information and samples of web menus created with tool are available at website. A demo version of Flashation Web Menu Builder can be downloaded free of charge from website at www.flashation.com.

Note to editors (not for publication): Need more information about Flashation Web Menu Builder and its features, benefits and possibilities? Contact makers of Flashation at support@flashation.com.