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Display your headline in a large, bold font that demands your potential customer's attention and intrigues them to read on.
In order to keep their attention, use subheadings (headlines) throughout your sales letter. Subheadings should provide highlights of each section and capture attention of those who just scan your text. Display your subheading in a large, bold font.
When you begin writing your sales copy, write as if you were talking with just one person. Write your copy with passion and excitement and tell that one person exactly what your ebook will do for them. Write your words so that they seamlessly flow together from your beginning headline through to your order page.
In addition to using a killer headline and sales copy, you must also include some powerful testimonials. Make sure you don't create a separate page for your testimonials, as they most likely won't be read. Place your testimonials throughout your sales letter to ensure their visibility.
Another powerful tactic used to increase sales is to include free bonuses with purchase of your ebook. Many times, you'll find that a customer will purchase your product just for bonuses.
If you're in need of some great bonuses you can offer with your ebook, visit following web address: http://www.ebookstarter.com/freetosell/
Completely remove your potential customer's risk by including a money back guarantee. If they're not completely satisfied with your product, for any reason, you'll refund their money. Internet users are apprehensive when it comes to making purchases on Internet. You must put their mind at ease by building their confidence in you and your products.
The final part of your sales letter should include a PostScript. When your visitor scans your sales message, chances are, they'll read your headline, subheadings and your PostScript message. Place your most important benefits within your P.S. message. It will get read.
Take your time and develop your sales page to its fullest potential. It is an essential part of your success. You may have a great ebook, however, if your sales copy is poor, your sales will be minimal. A great sales page sells.
Shelley Lowery is the author of Ebook Starter. A complete ebook design kit that takes you step by step through designing, creating and marketing your own ebook. Give your ebook a professional look in just a few simple steps with over 100 ebook interface and cover templates. http://www.web-source.net/ebookstarter.htm