3) Preview: Have you ever noticed on talk radio or on various news programs that announcer or radio host will give you a preview of what's to come in their show in order to whet your appetite to know more? You can do same thing throughout your sales letter. Note this technique is closely related to Sentence Enders. Here are a few examples. "As you read on, you're about to discover how XXX can boost your sales by 30% to 400% in just 7 short days." "I'm going to reveal my magic metabolism secrets that can peel off 20 lbs within 30 days time. But before I do ... " "In next 5 minutes as you read every word of this letter, you will know 7 secrets to exploding your online profits without paying a single dime in advertising costs." "By time you finish reading this eye-opening letter you will know how to take these three fighting techniques and stop any attacker foolish enough to get in your face."

Here's bottom line. You must keep your prospects focused on your sales message. If your sales letter is like most people's sale letters - boring - no prospect will take time to read it and as a result you won't get sales. Use these three techniques and try inventing some of your own to keep your reader focused and riveted on what you've written. Build suspense in your sales letter. As if you're constantly dangling a carrot before them. Do this and you should see your sales boost.

On web, you generally have only one opportunity to not only get someone's attention, but to keep it. If you lose them at headline, you have just lost your opportunity to convince them why it is such a great idea to do business with you. Grab their interest. If you don't, it's doubtful they will come back again, and you may have lost a great prospect. Make your headline count.