How To Write A Mini-Course

Written by F. Terrence Markle


Continued from page 1

Some ofrepparttar most common formats include:

* How-to-do something tutorial * List of ways or tips to accomplish a desired objective * Interview of one or more experts regarding your topic * Narrative discussion ofrepparttar 120720 issues at hand.

Whatever format you select, it must be easy to read and understand. Do not use difficult words or long sentences and paragraphs. Write in a straightforward manner. Let your personality show in your writing. People that are comfortable with your writing are more likely to buy from you.

Be careful in promoting your own products or affiliate products inrepparttar 120721 mini-course. The products and services promoted need to relate torepparttar 120722 content you are providing. Blendrepparttar 120723 product or service promotions into your content so that it supportsrepparttar 120724 content. Find ways to weave your product or affiliate program information into your content in a low-key manner.

Avoid outright blatant advertising except inrepparttar 120725 top sponsor, bottom sponsor and other designated areas of your articles. Blatant advertising inrepparttar 120726 wrong section will be a quick turn-off. Your mini-course will be viewed as a sales letter and probably not read. Keep your audience in focus. They are reading your mini-course primarily forrepparttar 120727 valuable content you promised to deliver inrepparttar 120728 beginning.

The last segment of your mini-course needs to provide a conclusion or closing section. Pull together what you have presented inrepparttar 120729 course and present your findings. It should satisfyrepparttar 120730 original objective of your course or provide a solution torepparttar 120731 stated problem. Finalizerepparttar 120732 mini-course with words of value to your readers. Direct your readers to utilizerepparttar 120733 information you provided. Instill in themrepparttar 120734 desire to get involved and follow through with your conclusions or implement your solutions.

Organizerepparttar 120735 information into article segments of roughly 700 to 1,500 words per segment. Keeprepparttar 120736 length ofrepparttar 120737 mini-course inrepparttar 120738 range of 3 to 8 segments. Try to avoid information overload and unnecessary padding in your articles. Determinerepparttar 120739 distribution cycle ofrepparttar 120740 articles. In general, one segment should be delivered each day or every 2 days. Personally, I prefer once every 2 days to avoid overloadingrepparttar 120741 recipient with too much information if they don’t check their e-mail on a daily basis.

The best way to distribute your mini-course is by autoresponder. Set uprepparttar 120742 autoresponder to automatically distribute your articles according to your defined time schedule.

Userepparttar 120743 mini-course to promote yourself, your business and your products. It is fr*ee advertising. You can userepparttar 120744 following methods to promote your mini-course:

* Include inrepparttar 120745 resource box of an article you wrote * Include in your newsletter * Include in your signature file * Provide as a fr*ee bonus onrepparttar 120746 purchase of your product * Place in an advertisement * Provide as a promotional tool for your affiliates to use.

In conclusion, your mini-course should deliver valuable content to your audience withrepparttar 120747 side benefit of promoting your ezine and products. Create your mini-course with a clear picture of wants and needs of your audience. You have wasted your time and effort ifrepparttar 120748 report has little or no value to your reader. Produce a quality mini-course and both you and your subscribers will benefit.

Best of success in your online business activities.

======================================= Copyright © 2003 F. Terrence Markle – All Rights Reserved Getrepparttar 120749 FR*EE 8-Day Internet Business Mini-Course at: http://www.QuikSystems.com/WMC/FreeBizCourse.htm =======================================

F. Terrence Markle has worked for over 20 years with public and private companies. He has an MBA in marketing and finance. He has been involved with Internet-related businesses for over 3 years. His primary focus is the marketing of affiliate programs.


When Not to Publish Content in an eBook

Written by Scott F. Geld


Continued from page 1

Portability is an issue. Even small notebooks and handheld computers are not as portable as a paperback. Reading while lounging on a sandy beach can prove to be hazardous to an electronic device. You can't snuggle up in bed with a computer all that comfortably. And then there's that 'touch-feely' thing. Many readers really likerepparttar tactile sensation of turning a page with their fingers. You can't do this with a computer.

Before you decide to just turn your printed documentation into an eBook make sure thatrepparttar 120719 reader will seerepparttar 120720 benefit in choosing this format.



Scott F. Geld is the Marketing Director of MarketingBlaster.com, a company providing targeted traffic and leads: http://www.MarketingBlaster.com


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